We have received so much media love for Oishi-m of late that we just wanted to share the joy with you! (above babyberry.co.nz below babyology.com.au)
We have received so much media love for Oishi-m of late that we just wanted to share the joy with you! (above babyberry.co.nz below babyology.com.au)
We have a $250 Oishi-m up Voucher up for grabs! Share a picture of your munchkin wearing their Winter 14 outfit having the best fun onto our Facebook Competition Page. The image with the most votes wins. The competition is open until Midnight Thursday 17th of May and voting closes midnight May 31st. Happy sharing and voting and Good luck! Enter Here.
Happy Easter! We can’t get chocolate eggs to you all so we thought the next best thing would be to offer all you gorgeous Oishi-m customers free shipping on all your online orders over the Easter break. Yup, all Easter long, from now until Midnight Easter Monday. Perfect excuse to do a little Easter online shopping.
We also have a little promo for customers visiting our Oishi-m Torquay store this weekend. Spend $250 get a free pair of April Showers (Fancy French) Socks, until stock lasts. Happy Easter, stay safe and watch out for the chocolate!!
Gorgeous master Oscar Judd is wearing the Haystack Short in this super lovely photo shoot with the ladies in his life, his brand new sister Billie and their mum Rebecca. How sweet!
Yup! Doo Doo Pickle has got stuck into the chocolate already! Are you surprised? We weren’t! With the crazy Easter holiday period upon us, we thought it would be a pretty good idea to let you know when the girls will be in the Retail Store and when they will be at home munching on their chocolate stash!
Oishi-m Retail Public Holiday Trading Hours:
Good Friday 11am – 3pm
Easter Saturday 9.30am – 4pm
Easter Sunday 11am – 3pm
Easter Monday 11am-3pm
ANZAC Day 11am – 3pm
Hope the Easter Bunny comes to your house!!
Making car tracks in the sand ……
This little man, in his Do Anything You Like Jacket, needed to wear his helmet for the entire photo shoot apparently – being prepared for anything maybe?
Why not head into the ocean with your Oishi-m for a bit of a wade? No reason not to apparently!! In this shot, these little monkeys are wearing the Do Anything Jacket , Award Long Sleeve T-Shirt , Yourself Long Sleeve T-Shirt and Wembley Legging.
And this beautiful little poppet, in her gorgeous India Dress and sporting a black eye!! Damn high chair!
I can Fly!!!! Mr Proud Crew Jumper is learning to fly – not sure mum knew?!!
Thinking it was just so hilarious wearing the same Logan Place Crew Jumper! Giggles all round.
As you can see from this funny little insight to the going on’s at an Oishi-m Photo Shoot, we see dribble, stack hats – worn for the entire shoot! Wading in the water with their Oishi-m on – prior having been photographed! Unsanctioned toys brought along – dolls pram, ride on (in the sand?) and trucks.
Our photo shoots are real – no embellishments, no artificial lighting, no talent made up and no parental control over the talent! BUT this is what we believe puts the “Wow Factor” into all our images and what we think you love about us too! Kids being kids.
…. and to finish off the shoot, Oishi -m mum’s carrying everything back up off the beach, exhausted, tired and sandy.
On your marks, get set, GO!!! This is the excitement behind our Winter 14 Range – the colors, the fit, the comfort, everything Oishi-m is known for is done brighter this range! Awesome colors for gloomy winter days – and look how happy these Mini’s are!!
This winter we’ve also released a couple of new styles (we say with squeals of excitement!) the super comfy Harem Jean and cute Longsleeve Pocket T Shirts! They’re both part of our global collection and are available from 10am today for pre-order for delivery after Easter.
A couple of munchkins in the Full of Beans Longsleeve T Shirts…..
Exploring, jumping big boys in New Winter 14
The mob about to get wet…
Stretching in the Award Pocket Longsleeve T Shirt
The first is the El-Nina Dress, gorgeous Blues and Reds. Totally Stunning!
The second are the Wembley Stadium Legging. Super cool, versatile – wear under dresses, skirts & shorts and and awesome unisex colorway!
Find out these amazing pieces online at Oishi-m.com
Winter 14 is available now. But get in quick, before these pieces are sold out.
We have some super exciting news!!! Oishi-m is venturing into Womenswear. Childrenswear is so much fun but imagine what we can do with designs for Adults. There’s all sorts of crazy ideas in the pipeline. Here’s a little sneaky peaky of what to expect. Watch this space for more news…
… well maybe our gorgeous customer’s Chubba Bubba’s & Skinny Mini’s! Fun Doo Doo Pickle Tattoos for all sales made through Oishi-m.com, Our Torquay store. As of Winter 14 release our Oishi-m stockists will be armed with a few too. Hope your munchkins love them as much as we do!!!
Grasshopper Short Sleeve T Shirt – Papier Mache Magazine
Wow, we have certainly received some great media coverage of late in some super ace magazines that we want to share the joy with you!
Acceptance Longsleeve T Shirt – My Child Magazine
Right On Short Sleeve T Shirt - My Child Magazine
Tulip Dress – My Child Magazine
We’ve got a surprise for you Offspring lovers out there ( just like us)! ……..
Goodbye Summer Hello Autumn! Super end of warm weather sale this long weekend at our retail store in Torquay. There’s reduced Shorts, Saltwater Sandals, Walnut Shoes, and Hats. Shorts and Sandals will also be reduced for a limited time at www.oishi-m.com.
Opening hours this Labour Day weekend: Saturday 10-4, Sunday 11-3, Monday 11-3
Get in quick though, as stock won’t last.
A big brother showing too much love to his little sister maybe? Whilst hugging his sister with gusto, he is wearing Rock You Chubba Jean and Acceptance Longsleeve T Shirt. Trying desperately to struggle out of her brothers arms whilst wearing In The Song Dress with Everybody Legging.
Behind the scenes of our photoshoots aren’t all giggles and rainbows…. its lots of crying and tanties! The ups and downs of all kidlets and parents alike.
These images are behind the scenes shots taken at our latest shoot for Autumn 14.
Offspring Season 5 introduces Nina’s baby daughter and her Little Mini wears OISHI-M!!!!!
The Sneak Preview was shown on Channel Ten last and we’re stoked to see some Oishi-m featured as part of Nina Proudman Baby’s clothing wardrobe. We saw glimpses of the Racy Macy Shortsleeve T Shirt and Millions of Peaches Short on Nina’s baby in Offspring. Here’s a screen grab of Dr Clegg holding the little Proudman bundle. We can’t wait to see what else is to come as the season releases.
Here’s the link for the Offspring sneak peek here!
Wow, we can really feel the love! Papier Mache Magazine & the Melbourne Mama’s Blog – Most Wanted! This makes us so happy that we wanted to share it with you too.
Have you ever wondered what it took to produce the images for each of our Oishi-m Range Releases? Well let us tell you, Autumn 14 was no easy feat!
Autumn 14 took a photographer with many large lense cameras, a videographer who was willing to climb up and down play equipment following the lead the ‘talent’, 13 small people, stacks of Ikea bags full of garments and heaps of mum’s ALL at a play park location that the kids wanted to play on rather than have their photos taken!
SO MUCH JOY! But we do love them!!
Why hello our beautiful customers, we have a special surprise for you all!
Your next online order will be delivered to you wrapped in even more Doo Doo Pickle and Oishi-m love!
Much to our disappointment we are recalling the very beautiful Adieu Jacket. We pride ourselves on our quality and customer feedback so it breaks our heart to have to recall a product that isn’t quite up to scratch that is loved by so many of our customers already.
In a nutshell, the foil (silvery dots on the internal lining) and dry clean wash instructions are not compatible. Apparently dry cleaning the Adieu Jacket mixed in with suits results in sparkly suits. And we’re are so unbelievably devastated. Though we stringently test each of our fabrics and samples on occasion things still slip through with production and how we deal with it will hopefully strengthen the relationships with our customers.
With this in mind, we’re recalling the products back. If you have purchased the product from Oishi-m directly or one of our retailers we’ll shorty be in contact with you. If you haven’t heard from us by Monday, give us a call!
L to R: Adieu Jacket with Queen Track Pants, Creative Burst Hoodie with Hurrah Skinny Jean, NY Dancing Longsleeve T Shirt with Fun Skirt and lastly the Lyric Shrug over the I Want to Ride Longsleeve T Shirt and Niche Skinny Jeans
We are all excited to be able to introduce to you our two new additions to the Oishi-m Global Collection. Autumn 14 sees us releasing two new products! We have added some Jacket & new Leggings.
The Everybody Leggings above have a cute little stretchy waist band and are reinforced at the knees with denim knee patches to make sure you get the most of your wear. A perfect match with skirts and dresses during the colder months.
The first of our cold weather releases, Jackets are new this season, they’re like our original hoodies but in turbo mode, with some extra space around the upper arms and with more insulation to keep munchkins warm. With beautiful quilted externals and quirky lined insides the details on them are luscious. Some of them have splashes of wool and quilting making them Dry Clean Worthy so be sure to check our care instructions. These will be rocking out the door so be quick, as there’s only a handful of these newbies made.
We know everyone just loves our videos as much as us, so here’s Autumn 2014 – super cute! Enjoy!
We thought with a new range not too far off this might be a great time for a little reminder about care instructions for your Oishi-m including some secret care instructions from our Production Manager who takes her Oishi-m washing very very seriously!
As mamma’s ourselves we understand how much of a sherlacking our little ones put on their Oishi-m. Combined by the way our garments have incredible longevity in the way they adapt with growing munchkins, we like to make sure we can look after our Oishi-m for as long as we can. Here are some recommendations on the care for Oishi-m;
Overtime our washing instructions have evolved from hand-washing to a gentle machine wash. This is in light of customer feedback, our improved quality processes in sourcing fabrics and practicality. Always read the care instructions on the label as each product may have a more specific way of caring for it as our unique fabrication used in each garment can differ from style to style.
We have a stringent quality testing process (there’s another blog post in just that), but sometimes things might slip through. We’re always happy for feedback on how we can keep improving. Shoot any through to firstname.lastname@example.org.
Boys: Top L-R Play the Gig Chubba, BBQ Happiness Short, Right On Shortsleeve T Shirt, Chutchy Crew Jumper, Manners Skinny Jeans, Sam Longsleeve T Shirt, Malph Shortsleeve T Shirt, Freedom Longsleeve T Shirt, Hip Hop A Shrug, Yeew Hoodie and Muck Around Track Pants.
Ever wondered which Oishi-m pieces are our favourites of each season? The hottest of each range? The greatest images? well here goes……. our rewind on an awesome 2013 with our Hottest picks.
But before we start we have a couple of notable mentions. 2013 saw us introduce the Crew Jumper which included the Stella Crew Jumper, the Chutchy Crew Jumper and the Mujilatte Crew Jumper. This year also saw us introduce the Oishi-m Dress, this gorgeous little numbers included the Tulip Dress, the Swanny Dress, the Every Dress and the Pearly B Dress. We are so glad we introduced these styles because you all loved them so much! Thankyou. So now, sit back and ENJOY!
Girls Top L-R Swanny Dress, Nelly Shortsleeve T Shirt, Schmoopi Pie Chubba Jean, Flouncy Short, Fairybread Shortsleeve T Shirt, Eat Me Up Hoodie, Flossy Pie Longsleeve T Shirt, Lil Chick Track Pant, Annie Johnson Skirt and Stella Crew Jumper.
What do you think? Do you think you would have as much difficulty as us picking your hottest? Have we missed anything?
There is a back catalog of our items on our Pinterest boards and you can always find our current styles and what we have available at Oishi-m.com and stockists who might possibly still have them listed on there too.
There maybe a few of these hotties floating around but as far as the rest, good luck finding them on Google!
We all have them, days that aren’t happening as well as they could be… Our Chubba Bubba’s and Skinny Mini’s have them too, when their day of parks and cuddles and giggling is just all too much to bear. Here’s some sneaky behind the scenes shots from one of our Oishi-m photo shoots that sums it up perfectly!
As a pick me up, Doo Doo Pickle enjoys yoga whilst visualising Unicorns jumping through rainbows… What do you and your mini ones do to feel better?
We have finished with 2013 and have gone head first into 2014.
At this is the time of year we all make New Years resolutions. Have you made yours yet?
This year Doo Doo Pickle has made the resolution to travel more; maybe more sunshine, maybe the snow, exotic destinations? and embrace a healthy diet. Who would really know with that little munchkin, could end up eating pastries at the base of the Eiffel Tower or hiking to the top of Mount Everest!
Everyone here at Oishi-m HQ, in a nutshell, all have a resolution along the same line as each other and that is to have a healthy, prosperous year and to release some amazing new Oishi-m ranges! Opps… seems Doo Doo Pickle has already slipped!
What is your New Year’s resolution? Oishi-m‘s New Year’s resolution is to have a wonderful year with awesome styles, fabulous fabrics and exceptional customer service!
So Christmas is over, the food is gone (or in the fridge) wrapping is in the bin, kids (big & little alike) are playing with their new toys, mama’s are exhausted BUT now its your turn… The Oishi-m Boxing Day Sale 2013 is on! Better yet, its an online sale so you don’t have to get out of your pjs or off the couch - it all comes to you! So if you still feel you have shopping in you, see what we have on sale by checking out our website. There will only be limited items available in store. What items will you be lucky to score? Perfect way to spend your Christmas money.
The little Oishi-m‘s in our lives are growing up way to quickly dont you think? Doo Doo Pickle has noticed around the Oishi-m studio the original Skinny Mini’s & Chubba Bubba’s have grown up and are not so mini anymore. So Doo Doo Pickle thought of an easy peasy art activity for Christmas, that you can do with your Oishi-m and have a heap of fun in process but mostly as a keepsake of this spunky age!! Our little Oishi-m art-man is wearing the Bobby Boy Shortsleeve T Shirt showing off his finished product!
Salt Dough Handprint Christmas Treasures
What you need:
4 cups of plain flour, 1 cup of salt, large mixing bowl, water to moisten, just a tad of oil, rolling pin, drinking straw & some ribbon.
1. In your mixing bowl, gradually blend your flour, salt and water.
2. Grease a tray and add baking paper. Roll out the dough and make a hole with your straw before you emboss the handprint.
3. Make your handprint in the dough, make sure the dough is thick enough.
4. Bake in 150 degree oven for 1 hour OR air dry for 24 hours
nb. credit nestofposies-blog
We’re so excited to be launching a new functionality which allows our Oishi-m bandits to post their instagrams onto our Product Pages on oishi-m.com. To contribute to our product page image, instagram hashtag the product name with no spaces. E.g. Holiday Pop Shortsleeve T Shirt becomes #holidaypopshortsleeveTshirt. To celebrate this new feature we’re giving away two $100 gift vouchers to instagramers who post their pics on our product pages. Make sure you tag the product name that you’re tagging and #Oishimtagging. Entries close Midnight 15th of December 2013. Get tagging .
The Summer 13 video released with a bang just prior to our latest release and we thought now that we’ve had a chance to get to know the range, we can properly check review the cute little outfits from it…
One of the premium sports brands in the world, adidas has always had a strong focus on fashion both on the field and off it. Born in 1924, the iconic three stripes on their clothing represents on trend, fresh street fashion and sporting excellence – everything you need to turn heads for all the right reasons.
These running-inspired infants’ adidas shoes treat little ones to a fresh colour mix with pops of neon and an easy-to-spot reflective heel stabilizer. The shoes have a shiny satin upper with synthetic suede overlays and patent 3-Stripes. With two contrast hook-and-loop straps for adjustable fit, comfortable textile lining and grippy rubber outsole.
These three wise little chubba bubbas & skinny mini’s have had enough whilst thinking “Are you serious – you want MORE photos!!” (L to R - Bobby Shortsleeve T Shirt, the crying one in the Holiday Pop Shortsleeve T Shirt & Suzy Q Skirt and looking gorgeous in the More to Life Trackpant & Stella Crew Jumper )
Behind the scenes of our photoshoots aren’t all giggle and sunshine…. its lots of crying and tanties and even the odd photo bomber! Whats that old saying, never work with animals or children? Well take a look at these images, all taken behind the scenes and at the latest shoot for Summer 13. Its quite amazing we got the shots we did when you see these ones! Ahhh but we all love them. Hard work shooting a summer range on a cold wintry day – I’d probably crack it too!
So, there you have it, a sneaky peak into the world of an Oishi-m Shoot. Pretty amazing that we can produce so pretty cool shots after all hey!!
L to R : River Racket Shortsleeve T Shirt and Stix Shorts - Big, Bobby Shortsleeve T Shirt, Little Miss in the middle wears the Racy Macy Shortsleeve T Shirt & the Rosen Skirt and the roll muncher wears the Chutchy Crew Jumper and Zirkle Short – Big
Jump on over to our oishi-m.com and to check out the full Summer 13 collection.
I hope you’ve enjoyed this glimpse into the fabulous world of fashion shoots (its not all smiles and giggles!)
More editorial love from the beautiful Papier Mache magazine! Its all very exciting when one of our items appears in print so you can just imagine our crazy jumps for joy when we spied not just a photo but a write up on our newest edition to the Oishi-m family, the Mujilatte Crew Jumper.
Appearing in the News Section of the stunning Papier Mache Magazine is a wonderful little write up on a new favorite! I hope you’ve already got your Crew Jumper? Check out our new range, Summer 13 at our online store and don’t forget our new Crew Jumpers, the Stella Crew Jumper and Chutchy Crew Jumper.
Done forget to follow our Pins, Tweets & Instagrams!!
The latest My Child Magazine has some nice little features of Oishi-m included in it… Here’s a few snippets from it.
Summer 13 has to be our best range yet, we know, we say this for all our new ranges! But this one is special!
Do you know it took two trips overseas, over 100 different fabrics, lots of love and lots and lots of giggles, heaps of chocolate, maybe a little wine, add in some eclectic design flair and lots of opinions. This has been the recipe for what this range is all about, sunshine, fun and giggles.
This warmest weather collection includes our soft playful T’s with stripes, spots, sunny florals, tie-dye and geo prints features. Our super comfy and oh-so-cool crew jumper and gorgeous A-line style dress, which both debuted in our previous Spring collection feature again with quirky colour combinations and fabrications.
In the bottoms, our kimono panelled spliced skirt with inbuilt knickers is hard to go past, as too the little denim shorts perfect for nappy welding small people. As per each of our releases, our Chubba Jeans and Skinny Jeans feature our Tummy Toastie as do our trusty comfy Track Pants too.
As we’re sure you all know, we are renowned for our quirky styling and this limited edition collection is chocked full of colour and doesn’t fail to impress.
Oishi-m was spotted on none other than little Mr Flynn Bloom. Here’s a pic of him in the Chercheck Skinny Jean with mumma Miranda Kerr. High fives all round! Which celeb baby/toddler could it be next…?
Today’s outfit of the week is the Kiss Me Shortsleeve T-Shirt, Angel Privilege Skirt, Seedling My Princess Crown, Woodland Mushroom Night Light and a Ladedah Crochet Globe Rug.
All of these items are available in our retail store or for your Oishi-m goodies go to our website!
Thanks to everyone who voted for us in the recent My Child Magazine Childrens Excellence Awards for 2013. We came runner-up in the Favourite Boutique Fashion Label Category. A big congratulations to Cheeky Little Sole for taking out the award and Hootkid for also coming runner-up. Yey!
It might be time for an Oishi-m competition!
What do you think, would you like the chance to win your dream Oishi-m outfit to your choosing to the value of $150 for your little chubba bubba or skinny mini + a selection one-off Oishi-m samples specific to the size of your winning munchkin.
Post a photo of your Oishi-m wearing Style Icon onto our Facebook page, in the Oishi-m wearing Oishi-m Style Icons Album.
Instagram an image with #Oishi_mStyleIcon
The most stylish image snags this amazing prize. You have 14 days and entries start on September 11th 2013 and close midnight, 25th September, 2013.
We often get asked about the people behind Oishi-m. What better place to start than the lady who started it all. Fiona McPherson is our Founder and Designer. Here’s a little insight into that special lady…
What inspired you to start Oishi-m? And of course name the business Oishi-m?
It all began when I had a chubba bubba Mila. She was a size 2 in a baby jean around the waist at 6 months! I know – denim for babies. Some might think… why?! However, I am a denim fiend and I really wanted to create a comfortable pair of denim that fitted my chubba bubba comfortably. So my daughter Mila inspired me. She was so delicious in a baby sense of the word – Oishi is Japanese for delicious and M is for Mila or the mini one in your life.
What do you love doing on the weekends? Having a lazy Sunday, making pancakes for the kids, eating them in bed and reading stories … and then once the kids move on – some more bed time for my brain to wander and write down a few ideas or stories that have been banging around in my brain for the past week.
Once we eventually get dressed we all get on our bikes and go up to the local cafe to either just have juices and a coffee or we meet up with a group of friends that we tend to regularly have a lazy lunch with and catch up on the week gone by. This usually follows with a play at the skate ramp and park or in the summer more like another dose of the beach and trying to get the kids up on some boards … to then rolling the kids tired little souls home, feed and bed. Perfect!
What do you love about ‘work’? My favourite thing about work is that I am finally living my dream. I get to play with colours, play with fabric and rather than just dream about what I could make out of these fabric’s I get to see product made, sold and worn. It is also inspiring to work with an incredibly talented and highly skilled team of professional women. We are all juggling work and play and get to share stories of professional success and experience as well as the nitty gritty of what our families throw at us on a daily basis. It’s a no biased work environment. there is no judgement for being a mother juggling work and family. We are all on the same page. It’s wonderful.
If we came to your house for dinner, what would you prepare for us? I get a little wound up if I invite just a couple over for dinner. I over obsess on what I want to cook. I usually get a bit too fancy and prefer it when it’s a last minute “everyone over to my place” where I cook up a big bowl of pasta and pasta sauce (gluten free options available), scalloped potatoes and a lemon delicious pudding for dessert … or Rocky Road Ice Cream … or frozen bananas with Choc top topping.
If you were stranded on a desert island, what 3 things would you want with you? Food, water and my mac (with a wireless connection of course
If you could travel in a time machine, would you go back to the past or into the future? That’s hard … I would probably want to travel to the past. My grandmother used to do all of Georges (a posh department store that now no longer exists in Melbourne) window displays and Women’s Weekly fashion drawings. She has captured images so beautifully that I wish I could be a fly on the wall to watch her work.
If you could have a superpower, what would you choose? After watching the X men … I think I would like to be able to read peoples minds. I’m pretty good at reading people’s body language, but minds – that’s another realm.
Night owl or early bird? Prior to children – I was definitely a morning person. Now, due to kids and work I have to be both.
Mac or PC? MAC!
Dog or cat? Dog. Woof!
Your favourite aspect of your work day is…? My morning coffee with the girls, followed by sorting through my fabric swatches. There is always some crazy conversation taking place that make us all nearly wet ourselves (depending on the strength of our pelvic floors’).
Those who are familiar with Japanese tradition might have noticed the Daruma-san who appears on our Bali Break Short (funny that the name isn’t much to do with the Ja-pon-nase as the Balinese say). The Daruma-san is a is a hollow, round, Japanese traditional doll modelled after Bodhidharma, the founder of the Zen sect of Buddhism. They’re seen as a symbol of perseverance and good luck, making them a popular gift of encouragement. When they’re new, they have two blank white areas for eyes. The recipient of the doll fills in one eye upon setting the goal, then the other upon fulfilling it. So if you see any with one pupil filled in, the owner’s goal is not yet realised.
We often get asked how do we come up with our quirky names for our garments. It’s often quite early on during the design process that each little baby gets it’s own name. Fiona is our Founding Creative Designer who designs and styles our products and along the process comes up with all the names. Whilst on occasion we might have run a little competition through our blog or look for ideas for names through social media, most of the names come out of Fiona’s wonderful creative mind. It might have been someone she met, a great song, adventures, experiences, a funny moment, something that just sounds good.
The die hard Oishi-m fans can recite the names and it gives a flash back to that period in time… Fuse Ya Hoodie – wintery woollen fuchsia dots… Honeybelle Skirt – hot mustard and pink kimono paneled skirt that friends compromised friendships to get their hands on. If there’s a name that your’e dying to see on a product, feel free to leave a comment below.
Much to our disappointment we are recalling the Malicai Dress (Big and Small) as we have found that the dye in the denim of the Malicai Dress (Big and Small) is bleeding in the first wash. Though we stringently test all our fabrics, and garments prior to production taking place, there are times when things slip through for whatever reason.
Considering much of us at Oishi-m are perfectionists, this is heartbreaking to recall a product that isn’t quite up to scratch that is loved by so many of our customers.
If you have purchased a Malicai Dress from Oishi-m or any of our retailers, please contact us at email@example.com to organise for a replacement product or potential refund (from the retailer that it was purchased from) to be sorted out.
The Shake it T Shirt has also found to have faded when washed, whilst this is not a recall for this product, if you have recently purchased a Shake It T Shirt and would like it exchanged over for another T shirt please contact us at firstname.lastname@example.org so we can organise an exchange.
Thanks for everyone’s patience and we really do apprecaite all the feedback that makes Oishi-m keep getting better and better.
We do our best to take imagery that reflects the fun and honesty of the Oishi-m. It’s pretty funny to see what really goes on behind the scenes of our photo shoots. Somehow our imagery seems to look so serene and idealistic when it’s really quite the opposite with 13 children running every which way.
Here’s a funny little out-takes video from our Spring 13 photoshoot. Warning: lots of craziness, chaos and crying…
Oishi-m is proudly designed in Torquay, Victoria. We travel across the globe in search of beautiful, practical, soft fabrics which we then roll out into amazing garments.
As we strive for ‘world’s best practice’, the creation of some of our quirky designs requires access to the best makers. It’s along this search for innovation and interesting design that the Dress and Crew Jumper were born. These two garments are the first of our Global Collection, designed in Torquay and crafted by the world’s best, made in China. The rest of our Oishi-m range proudly continues to be produced in Australia.
Whilst we’d love to keep all our production local, the decline in the local textile and clothing manufacturing industry makes it hard to develop new styles that are commercially viable.
As we do with all our makers (locally and internationally) we visit and screen the quality, location and workmanship to ensure fair working conditions and see people who are crafting garments in positive ethical environments.
Looking forward as our business demands grow, we will maintain our local production roots and mix them with the expertise of the world’s best garment materials and manufacturing. So as we slowly take over the world one little pair of jeans at a time, we’re really excited by new horizons, opportunities for product development and innovation. Hope you guys like them as much as we do.
Note: We value transparency and apologise for the delay in getting this post up, this last week has been a mad week for all involved as we catch up with our growth.
Spring 13 release is here! We’re so excited to be releasing this collection which is chocked full of colour and fun.
With summer frolicking in the air we have; shortsleeve T shirts, gorgeous skirts, shorts, shrugs, jeans and… new for this season is our super special dress and crew jumper. Designed and developed over the last ages, it’s been quite the mission to keep them secret squirrel especially in a town as excitable as Torquay!
For inspiration on outfitting, checkout the lookbook, our Spring 13 Video or visit www.oishi-m.com.
New Release time is also upon us and we thought this would be a good time to explain how our new releases work.
In a traditional fashion business, retailers would view and order what they’d like 6-12 months in advance of the range appearing in-store. At Oishi-m we do often do things differently. Monday was the first time that everyone (retailers and customers) saw our video and had the first sneak peek of our new range.
Next week will see our range released to customers. By the time release day pops around, it’s often only been a short 24 hours since our retailers first set eyes on our Spring 13 range. In that time, they’ve madly placed and order, we’ve shipped their order to them and have it spick and span, hung onto hangers or uploaded online and ready for customers to get a bit cray cray over. As secretive as the delivery of new royal baby, it’s an exciting event to not miss out on.
To be first in the know when Spring 13 drops make sure you subscribe to our mailing list.
Thanks to everyone who made it to our sale last weekend. It was a blast to meet everyone who visited. We even had the local paper the Surf Coast Times come down to check out all the commotion. The poor nanna’s who were a little overwhelmed when their little short-cut to the bank was overflowing with crazy Oishi-m customers.
Fuse Ya Hoodie and the Just Kiss Chubba
We’re often asked to make more of some of our most popular ‘vintage’ styles. But that’s almost impossible. Here’s a little story as to why…
Fiona travels the world to find our amazing soft, practical and beautiful fabrics. Sometimes we find a skerrick at a fabric market in a foreign land, and other times we find an entire bolt (roll of fabric) from an established fabric mill. From there we bring our fabric finds back to Torquay and design our ranges to try and make them cohesive and showcase great themes.
It all depends on the fabric but as it stands we generally make between 30 and 180 units per style. Though it’s possible we’ll increase that to keep up with demand. Still limited in nature but a bit more, especially as we also grow internationally so sharing a limited edition garment globally doesn’t go very far… In the small items we make the most of the 12-24 months and 2-3 years sizes. In the Big items we make the most of the 3-4 years sizes.
By the time the making of our garments has been finished, the fabric is long gone being sold out from the supplier and what we’ve made – becomes our limited collection of garments. Our current record for selling out stands at 2 hours so it’s no wonder there are styles that are highly sought after… Freedom Longsleeve T, Swift Bloom LS T-shirt, Keep Keep On Skinny Jean… Fuse Ya Hoodie and Star Blast Hoodie… are a taster of popular styles that customers are still chasing down.
When they are sold out they are gone. The beauty of our releases is that there’s always some other new crazy styles that are releasing a couple of months away. To be first in the know when we release our next Spring 13 collection be sure to subscribe to our mailing list or like our Facebook Page.
If there’s a desperate style you’re wanting to chase, we’re now listing our stockists for each particular style on the end of each product description page on our website (only applies to current products). Whether they have any stock left… well, that’s a whole other story.
For those chasing styles older than 6 months old, keep in mind that retailers generally like to turn over product and it’s very unlikely that they’ll have it in stock. It’s more likely that a customer has it in their hot little hands and it would be more likely to find that item secondhand.
For any other ‘vintage’ Oishi-m items, you’re research is as good as ours… first stop Google. Good luck on your chase…
We managed to fill “Munchies Arcade” in Torquay for our Sample and Seconds sale this morning! With queues waiting for us as we arrived to the shop and office this morning, we managed to even get the local media into it.
Here’s a few peeks of the chaos from this morning.
Our Samples and Seconds Sale is on for today and tomorrow only at our Torquay store 2/19 Gilbert St, Torquay. But get in quick, it’s all marching out the door pretty quicky!
We’re now offering an Oishi-m Calico Bag exclusively to customers who place orders of $100 or more through www.oishi-m.com or through our Torquay Store. Just a little way to say thanks for the support.
Right off the back of taking out the Kids Fashion Review – Best Australian Made Baby/Kids, We’ve been nominated for the My Child Excellence Awards for 2013 in the Favourite Boutique Fashion Label Category.
Entries close Midnight AEST on the 31st of July 2013 and we’d love if if you’d vote for us, click here to go to voting.
Yey for being recognised!!!
Ooorraay and many thanks to everyone who voted for us in the Kids Fashion Review Awards 2013.
We’re cuffed to have won the Best Australian Made Baby/Kids Label Category! Yeeew!
A big congrats also to Oishi-m retailers; Bubbalooz who was runner-up for the category of New Zealand Best Online Retailer of the Year and Where Did You Get That? who came runner-up for the Speciality Retailer of the Year Award. So many other cool labels and retailer would could mention here who won or came runner-up too. Congrats to all.
Oishi-m and Patagonia have joined forces in offering our fabulous customers a little bit of Winter Wonderfulness. If you spend $50 in store at Oishi-m Patagonia will give you a voucher for 15% off to use at their Torquay retail store. (Conditions apply, please see in-store at Oishi-m for details.)
Oishi-m are the exclusive proud retailers of the Patagonia Down Puffer Jacket for kids. Ranging in size from 6mths to 5 years. The smallest size previously available in Australia began at a size 5.
After featuring for years in our photoshoots and holidays, we managed to sneak them into our little store and website exclusively for our customers.
Patagonia was born in 1953 by a Yvon Chouinard with a passion for the environment and the elements of how a product is produced. Patagonia is proudly a major contributor to environmental groups worldwide, committing 1% of their total sales or 10% of their profit, whichever is more, to environmental groups.
Popular with celebrities internationally, the Patagonia Down Puffer is a staple item of any little munchkin in winter.The easy-to-layer Puffer Jacket wraps your little munchkin in soft warmth yet blocks wind and water when conditions get dicey. Patagonia use goose down insulation in their Puffer Jackets because of its excellent performance, down has a higher warmth-to-weight ration, much better than synthetic insulation, its squishy, comfortable, durable and boasts a full-zip front with elastic in the back hem which secures the fit and shuns chilly weather. The squishiness of this little wonder makes it super easy to squash into your handbag or nappy bag, put into a car-seat or pram without having to remove their toasty little Puffer.
This is definitely one item you’re munchkin needs in their wardrobe for the winter months! We, as parents, have been keeping toasty warm for years in our Patagonia Down Puffer’s and now the cult following can be passed down to our little munchkins, the next generation of the Puffer Jacket fan!
Our first Patagonia jacket… with some vintage Oishi-m.
At our revamped Oishi-m Torquay Store, 2/19 Gilbert St, Torquay.
Sorry, strictly no online sales for these samples and seconds. So block out your diary, book a plane (closest airport Avalon), get down the highway and roll on into Torquay to get in amongst it.
… A few notes about the Samples and Seconds Sale so you’re better prepared…
In the meantime we have a wee sale on at www.oishi-m.com for select styles until sold out.
We’re stoked to have been nominated in the Australian Made Category for this year’s Kids Fashion Review Awards!!!
A big high five also goes out to some of our retailers who have also been nominated;
Be sure to get voting when it opens on the 3rd of June.
After 5 crazy days of renovating, dust, not being able to find anything is in our office because of the mountains of stuff, brilliant tradies, Obstetrician talking like Electricians (his calming, “everything is normal” really does sounds like an Ob… no joke!), and Doo Doo Pickle being initiated into several different trades along the way… we finally got the shop ready for our unveiling today.
Many thanks to the amazing people who have helped us turn our little fishbowl into a revamped aquarium. High fives all round and hope to see you at our Torquay store some day at 2/19 Gilbert Street, Torquay.
Yeti and Doo Doo Pickle being tradies for the day…
Day two brings with it mountains of saw dust, an exciting plywood wall being constructed and some warm chocolate muffins brought to us none other than our lovely Builder, or really his lovely wife, though it probably should have been the other way round… us sucking up to them instead of them bringing us treats. Here’s a few action shots of Doo Doo Pickle on the job…
Doo Doo Pickle on the Tools
Oishi-m does #theblock shop refit edition. After expanding our little office area we’ve taken on a bit of a whirlwind renovation project to increase the size of our wee little shop. Doo Doo Pickle even got into the tools today helping out. Here’s a little sneak peak of the work that’s going on. Also a little insight onto the chaos that was going on behind the scenes.
We’re hoping to re-open again on Saturday the 8th of June for the Queens Birthday long weekend (closed on Sunday as normal, but trading 10-4pm on Queen’s Birthday Monday).
Start of the Day…
Where is the Stapler…?
Shop Shaping Up
Winter 13 is live and running. After selling out of many pieces of Oishi-m goodness in Autumn 13 we’ve back it up again for more wintery styles to keep small people warm and cosy through the colder months.
Here’s a selection that we love…
After a rocking Autumn 13 release of many sell out items. We’re about a week away from seeing our Winter 13 release launch. Here’s a little sneak peek video from our photoshoot that we shot at the beautiful Geelong Waterfront. Not very wintery when Victoria pulls out a 35 degrees day for it but we tried our best to make it look drab and cold…
Learning to use the toilet what a time of fun and joy but also a time of mad dashing to the loo and constantly reminding our little cherubs of “lets hop on the toilet again” when caught doing the ‘wee dance’. We’ve asked our in-store super Mumma Helena to give us her thoughts on toilet training.
Helena: As a mum of four children I am often asked for parenting tricks to the trade!! The first tip I say is “see these little shorts jeans or skirts, the Tummy Toastie waist-band is your new best friend and your toddler’s too. Using comfort and practicality in the design gone are the complicated factor of buttons and zips when rushing to sit them on the toilet. The Tummy Toastie helps our little ones master loo time whilst feeling confident and proud as punch in the process. Oishi-m bottoms are going to make your life a lot easier and was designed with that in mind”.
The ease with which the little mum and dad can whip down and then of course toddler can pull up makes Oishi-m bottoms a key wardrobe item in the times of toilet training. Now having our big bottoms which have been designed to fit undies (rather than nappies) and toilet training makes it even nicer. Thanks Helena!
Last week we released our Autumn 13 collection. Within hours the web was buzzing, and our retailers thriving. Fast sellers that are sold out in a few stores already include; The Freedom Longsleeve T (above right), All about All Longsleeve T, Flossy Pie Longsleeve T, the track pants, the Relaxo Chubba Jean and Willow Chubba Jean as well as the Speckle Hoodie and the Eat Me Up Yum Hoodie.
Be sure to check out our lookbook to check out the entire Autumn 13 collection. But get in quick because it’s toddler shuffling out the door!
We have made the jump in marketing and we’ve produced our first proper video… that’s not just a rehash of a single take piece of footage. The wonderful David Green helped us create a beautiful piece of footage from some very chaotic scenes of small people. Hope you like it as much as we do!
Be sure to keep in the loop for next week’s release…
Yes it’s true… Shop 4 Kids hit news-stands today with a bit of Oishi-m love included within it’s fiercy contested pages. Our Freedom Longsleeve T-shirt (above) and Wonton Magic Chubba (below) from our coming Autumn 13 collection made it into the edition. Here’s also a pic of our latest ad for the coming release… (bottom)
We had a ball recently taking attempting to shoot and video our Autumn 13 Collection in the Surf Coast Hinterland. Autumn 13 due in late February is the first release of our cold weather goodness, the collection will include luscious hoodies, shugs, colourful trackpants (including the debut of our Big trackpants), long sleeve tees, a skirt as well as our trusty skinny and chubba jeans.
Juggling 14 children, many many outfits, two dirty dogs, a skate ramp, a video guy, a stills photographer, trucks and some sunshine… we managed to get some shots that represent the morning…
The first day for the little one on the left to sit up by herself… a few lopsided falls throughout…
Serious purple hoodie…
All guessing what variety the bubba in the tummy will be… the correct answer; a sweet little boy…
Testing out our new Big Trackpants rolling trucks down the hill.
The ladies waiting their turn.
Look who dropped into our shop tonight! Hope everyone has a Merry Christmas and a lovely New Year. Thanks for everyone’s support this year. It’s been a ball.
We’re having our first ever Boxing Day Samples and Seconds sale at our Torquay Store, 2/19 Gilbert St, Torquay. There’s all sorts to be scored but be quick. For one day only. 11-4pm first in best dressed! In the meantime for those who can’t make it there’s a few odd bits on sale on our website with a bonus of free shipping until end of December.
We’ve had some great magazine coverage recently with a few mentions in the following mags…
We’re currently working on designing some of the coming Winter and Summer collections for next year and we need your help to think of some names for products. Fi usually comes up with them but she’s getting stuck for inspiration so we’d love to suggest a promo… (We tried a Facebook promo but that was a fizzer once we realised what the Facebook terms and conditions of competitions were. Thanks to all that entered the fizzer competition).
We’ve got some hoodies, trackpants, chubba jeans, skinny jeans, longsleeve T’s, shrugs and a skirt coming for winter so we need some help with names that suit those products…
Some stella’s from past seasons include; Bon Jutler Duo longsleeve T, Glorious Jean, Pretty Tea longsleeve T, C’mon Pickle T, Keep Keep On Skinny Jean, Miss Money Penny Skirt, Yurple longsleeve T… to give you a few examples. We like the names that are quirky and fun.
There’s a $100 outfit up for grabs for the most creative name. You can enter as many times as you wish. Entering is easy, just add your product name entry in the comments section of this blog post below… Entries close midnight 30th of November 2012.
Postscript: Thanks to all the entries!!! There’s loads of awesome stuff in there. It was very tough deciding on the winner with so many awesome entries. The winner is…. Anne Silva for the name ‘Group Hug Shrug’. Very cute!!!
As mamma’s ourselves we understand how much of a shelacking little trousers get from crawling or bottom shuffling cheeky monkeys. A feature of our little jeans that keeps getting mentioned is how well the denim keeps up with the wear.
Here’s a pic of a hand-me down pair of jeans that has already lasted through child no 1, and has already been well worn by crawling child no 2. Mumma’s (significantly) more expensive grown up jean’s aren’t wearing in as well as the hand-me down Oishi-m’s!
To check out the full range of our indestructable bottoms that fit nappy bottoms visit here.
Hooray for Summer’s warmer weather turning the corner. Here’s a peak of some our latest collection we’ve launched this morning…
Another soon to be released collection means some more fun in the sun shooting our garments. Here’s a sneak peek of our next collection due launch early November… shot in on the trusty skate ramp. There’s even a little cameo from someone who know’s what they’re doing on it…
Subscribe to our mailing list to be first in the know when this collection is available.
To read it click on the image and a bigger version of it should appear.
After a little wowser of photoshooting (see this post about a 2 year old being in charge of her styling) we’ve got some sneeky peeky shots that didn’t quite make the top spots in the pool room… We’ve also managed to get a little bit Offspring on you and pick a very Nina Fitzroy-ish park… yes we are also obsessed and can’t wait for next season…
We’ve just recently shot our coming summer collection and we realised late into the last shoot that something was not quite right with the styling of our 2 year old Oishi-m munchkin on the left of the above image… Here’s a hint below…
And if you still don’t see it here’s a more obvious one…
Visiting lots of amazing markets and tradeshows we come across many beautiful products and makers. One very special maker in particular is Torunn from Herbert and Friends based in Sydney. She is a mega-crafter extraordinare handmaking funny little creatures from felt amongst other things (she has also been known to make a felt polaroid camera and typewriter!) Each one of her creatures comes with it’s own name and bio. In making our shop super awesome, we asked Torunn for a few of her creatures to sell in our shop (yes we love the yeti, wombat, raccoon and koala) and commissioned the making of Doo Doo Pickle.
Here’s a sneak peek of what Doo Doo Pickle got up to with his new friends before he made the trek down south to our shop in Torquay… Torunn does have the best blog ever with the adventures of Herbert and Friends or drop into our shop to meet these little critters in person.
He’s even available for sale on our webstore if you can’t see him in real life at our shop.
Babyology have a crazy few weeks where they give away an awesome prize each day. Yesterday was our turn with a $150 Oishi-m outfit up for grabs. To enter, you have to comment on their Oishi-m post with your perfect Oishi-m outfit for your little munchkin. Get cruising on our website to check out the range and make your selection before entries close on Midnight on the 20th of August 2012.
D-day has come and our Torquay shop is finally open. After days of pricing, sorting, hanging and receiving deliveries. We’ve opened our doors to the public for the first time. Thanks to all our beautiful labels and customers. Here’s a look-see of our first day…
Inside the shop…
Bag decorating team hard at work.
Finding some fun things…
For our opening hours visit our shop page.
Here’s a wee sneak peek of our shop from the outside. We’re pretty exciting to be opening our flagship Oishi-m Torquay store tomorrow. Stocked with the entire (what’s available) range of Oishi-m as well as some other sweet little awesome labels from around the world. Check out our opening hours here. If you’re down Torquay way, do drop in to say hi. We’ll be there tomorrow from 10am-3pm.
We’re launching our much anticipated flagship store in Torquay this Saturday 11th of August, 10-3pm and you’re invited. Located at 2/19 Gilbert St, in the ‘Munchies Arcade’ we’ve not only got our lovely garments but also some super cute Bergstein Gumboots (Netherlands), Native Shoes (Canada), as well as the most awesome Seedling (NZ) craft packs , Down in the Woods (Melbourne) felt goodness and Lah De Dah (Geelong) crocheted toys to name a few.
For more info and opening hours visit our shop page.
Yey for our first collection of Spring/Summer! This collection will see us launching the first of the Big Shorts as well as some spiffy summery pieces. With pops of gelati, slices of greens and sea blues this collection has loads of fun packed into it. This range is available from our lovely stockists, oishi-m.com as well as our spiffy new store.(As of the 11th of August)
Ohhhh summer is round the corner and we’re soon to launch our first of the Spring/Summer Collections due in August. In the dark depths of the Victorian winter we managed to get our ‘talent’ into the cold winter air to snap a few shots that tried to say summer. Here’s a sneak peek look at August collection…
This is my surprised face…
It looks warm but really it’s freezing!
Shop! It’s true, whilst the rest of the retail world is surrounded by doom and gloom media we’re taking this opportunity to take over the world one small pair of jeans at a time.
Our new shop will be opening mid August in our home town of Torquay, Victoria. In there we’ll be showcasing our entire Oishi-m collection with some super cute things we’ve been eyeing off for a while now as we trapes around Australia selling our Oishi-m goodness. Tonight we managed to get our colourful beautiful lights up. So now we have a wall and some lights, a bit more to go but we’ll get there soon enough. Keep your eyes peeled as we get ourselves more organised…
It was time for Oishi-m to move. We had literally outgrown our office. Sharing our office with the lads and lasses of Bellroy (the creators of amazing wallets) the office creep was getting a bit ridiculous, eventually swallowing up their team members whole with children’s clothing – non childbearing boys aren’t so excited about children’s clothing enough to appreciate the beauty of sitting in piles of cute clothing.
We know they are going to miss us, all our conversations about; birthing, breastfeeding, changing pooey nappies, waxing appointments, noisy toddlers who love to sit on laps to watch youtube, giving our opinions where they are not really needed or wanted!
We are going to miss the constant surf updates and live results from every surf competion around the world, we will miss the never ending Bellroy attention to detail, graphic design updates, general all round knowledge, the owl shrine, Linc’s Tim Tam stash, Hadrien’s stationary supplies, Stacey’s infectious giggle, Josh’s cake consumption, and Andy’s loud voice full of crazy theories.
$5 from every pair of jeans we sell through oishi-m.com will be donated to this worthwhile cause that supports paediatric medical research. CMRI aims to improve and extend the lives of all children everywhere. This is more profound considering that 1 in every twenty children born in Australia (approx 12,000) suffer from a congential abnormality or genetic disease.
So far CMRI’s many achievements include increasing survival rates of premature babies, establishing Australia’s first research unit for newborns, developing life saving micro surgery techniques, and introducing vaccines that protect against a number of potentially fatal or disabiling childhood diseases.
Whilst we have been blessed with healthy children, we hope our little contribution from our wee children’s label can help make a contribution to someone’s world.
For more information about the Children’s Medical Institute or donate here.
We’re on the look out for a part-time Production Co-ordinator to work a couple of days a week from our office in Jan Juc (Victoria, just near Torquay, if you didnt’ know where this was you’re probably too far away…) with a few hours here and there from home.
Oishi-m is growing at a fast rate and Fi is slowly getting swallowed up by the increased Production needs. Working alongside our fabulous Founder and Designer and all round production guru Fi McPherson, the Production Co-ordinator person should be an organised, analytical, numbers and excel whizz who would have previously worked in a similar role in an apparel business.
If any one is interested or knows anyone suitable send us an email to email@example.com for a Job Description…
We’ve been nominated in the Best Australian Made category for this year’s Kids Fashion Review Style Awards for 2012.
Proudly designed and made in Victoria this accolade is a welcome pat on the back of how far we’ve come. We’d be chuffed if you could vote for us…
Voting opens at 9am Friday 1st of June at 9am AEST and closes at Friday 15th of June 5pm AEST.
As we madly prepare for the coming launch in August we decided now is as good a time as any to clean out our shelves of the last bits and bobs so we can start fresher when we launch the next collection. There’s up to 40% off select styles but you’ve got to get in quick as everything is limited and once they’re gone they’re gone only from www.oishi-m.com. There’s a few classic pieces left including…
Today we’re releasing our last collection for Winter. Inspired by wintery warm fires, toast and jam, red wine (for mum … not the kids), Autumn leaves and lush green grass, gumboots of blue and marmadale.
Then back to reality… of what really happens in winter. Waking up freezing cold, put on as many layers as possible – eat toast and jam… krank the heater or light the fire. We manage to stay in doors long enough that you are just about to climb a wall with cabin fever.
We venture outdoors with the little people looking like tiny eskimo’s with so many layers on they can’t move their little arms. They kick about a few leaves, splash in puddles and then resume to the cosiness of a warm home the flicker of the burning fire making everything seem softer (and thats where the red wine comes in). Munchkins making pictures with dead leaves and glue. Ahhhhh my friends – this range was produced with the warm fuzzy feeling we get from winter.
Middle winter is hitting us with a pitter patter of rain as I type. Here’s a little sneaky peeky from behind the scenes of our photoshoot for our coming May release due to hit shops next week…
We’re pretty chuffed with this latest collection of Oishi-m goodness. Very much inspired by the pop colours seen throughout Japan for Fi’s recent fabric sourcing trip, this collection gives a fresh colour lift to the grey days of winter. These cute pieces are available from our website or lovely stockists.
We’re delighted to have been nominated for the My Child Excellence Awards for 2012. Our limited edition signature skinny jeans have been shortlisted in the Best Baby Fashion Label category. As one of two Australian Made label’s in the category we’re pretty chuffed.
If you could spare a few moments and vote for us that would be awesome. Voting closes April 18th 2012.
In developing our latest winter collection, we’ve tweaked a few of our garment fits to bring more joy and happiness. Combining the feedback from our super ace customers and the shellacking our own children give to the garments, we’ve made a few improvements. To help understand what has been altered, here’s a little background as to the evolution of the Oishi-m product:
Our Skinny Jean (above right) is a our staple wardrobe essential – boy or girl it seems to always be our respectable going out choice of wear. Not only have we introduced sizes 3-4yrs, 4-5yrs and 5-6yrs to our range , we have had lengthened the size 2-3 year jean to give it a little more longevity so it now fits a size 3 child when the cuff is unrolled. We’ve also reinforced our stitching across our denim range with a twin needle stitch in the highest wear areas.
We added a ‘Big’ version of our Chubbas into our range whilst also taking some of the bulkiness out of the nappy area in the 12-24mths and the 2-3year old chubba jeans. With our previous fit our chubba bubba testers seemed to have a little too much space so we’ve pulled it in a bit around the bottom region. Not too much that it compromises that cloth nappy wearers, just enough so that your child doesn’t look like a pumpkin with legs.
We found with our previous track pant that the leg length didn’t offer what we had in the skinny and the chubba jeans. It was hard to add extra length when the fabric is so floppy . So we added a cuff to our track pants too. This cuff – just like the skinny and chubba jeans starts rolled up and ends up unrolled at the end of the wear of the garment
We have changed this little number into a 6 panel skirt, giving it a little more shape and added pockets either side of the garment for little hands or trinkets to be stuffed in there (as if a 3mth old baby is going to use them… ha!!) … but mainly to add a little fancy detail to a fancy little skirt. The knickers still remain and these will extend right through to size 5-6years – giving your monkey bar girls some decency.
We have added approximately 2cm to the girth of the T across all our sizes. Taking our fit away from being slim fit and more an edgey slightly looser fit. We also added a scoop to the bottom – just because we think their ace, and give the T a little somethin’ – somethin’ spesh.
The Kimono hoodie has always been built to last. With the double breasted buttoning system, we added a 3rd button at the end of last winter and so far between the buttons and extra long cuffs, we’re pretty chuffed with the result so far.
This versitle creature has been brought in line with the hoodies fit and wraps up our consistently sized range. It’s large enough to wear over a crew neck jumper or simply of a T what ever season, what ever takes your fancy.
We’re always on the lookout for more feedback so if you have any please send it through to us at firstname.lastname@example.org Otherwise for more detailed information on our sizes visit our size chart page.
Oishi-m is known for its comfort, ease of dressing baby’s through to toddlers and now with the introduction of our ‘Big’ range (sizes 3-4yrs up to 5-6yrs) – the joy of the Oishi-m journey of life continues for comfortable, functional and edgy small people clothes.
Jeans have been around since 1873 … denim fabric since the 1600′s – there are many takes on this iconic staple of ‘garmentry’ and through passion and the quest for comfort and functionality hopefully we can add our little twist to it to tantalise your eye buds and fit your bigger smaller people as well as the littler ones.
After listening to the many requests for larger sizing we had a pretty good idea as to what was was on the wish list and what wasn’t wanted: it wasn’t about reinventing the wheel … we love the look and feel of what we had in nappy bottoms … but for big kids. It was important to be comfortable and yet still look super slick… We hope we have captured exactly that.
The ‘Big’ jean styles are comfortable jeans with the textural and much loved fabric detailed bottoms with out the bulk, the comfortable and practical tummy toastie – perfect for toilet training and for fernickety comfort seeking small people and some serious denim attitude to stand out from the rest.
We started designing something that was more like a 5 pocket jean, and just wasn’t happy with it. It started looking like a “jegging” (ohhhhhhhhh no no no!). Then after 6 more prototypes and many test wears came… a hybrid jeans of sorts. Pockets with match back detail fabric at the front to prevent the jean from looking like a “j#*$%*g”, the same cuff’s as the 3mth-2 years jeans and the Tummy Toastie for comfort. Then we introduced the mid front and mid bottom seams to grow the jean up into something similar to a regular jean.
We knew it was a keeper when miss 6 year old decided it was time to ditch the leggings and go back to her Mumma’s trusty jeans design.
Can you believe we are releasing Winter product already!? Crazy but true! Here’s the first of our Autumn/Winter releases. We are waiting for it to get nice and chilly so we can deck our munchkins in these cute threads.
Miyo’s little girl’s can’t get enough of the divine Fuse Ya Hoodie and Just Kiss Chubba Jeans (top of page). Brooke shotguns the Bon Jutler Duo L/S tee (not just for the name) and the Keep Keep On Skinny Jeans for growing boys (shown below is the Big version of them).
For the Oishi-m devotee’s with Munchkins outgrowing size 2′s, we have just released the first of our cult jeans in sizes; 3, 4 and 5, dubbed the ‘Big’ Range available in both Skinny and Chubba fits (skinny shown above). These puppies come equipt with pockets to store the odd lego man and are finished off with Oishi-m’s trademark Tummy Toastie for the quick strip offs required for potty training individuals.
The February range was designed by Fi McPherson after her flying fabric visit through Japan and Hong Kong to source devine unique and funky threads. She went a little crazy and you can see the results in this range.
The range is inspired by quirky Japanese outfitting and designed for cosiness. Soft denims, suiting and velveteen bottoms matched back with deep reds, warm purples, soft pinks, cucumber greens and soothing blues. Gorgeous bright colours are the perfect pick me up when it is a grey miserable day outside. Super styling and super comfy. It is all about getting out in the playground and playing in comfort.
This February collection is now available. Get in quick because these limited edition garments won’t stick around. Oishi-m is made with love in Victoria and is available from our lovely stockists and oishi-m.com.
We’ve had a great few days with some super lovely blogs picking up a little feature on our coming Feburary 2012 collection including some love from Babyology, Kid Independent, Babybites and Beyond the Bump…
The February release is due to officially release next Monday the 27th of February. To be first in the know when it drops subscribe to our mailing list.
The first of our Autumn/Winter collections is about to hit our beloved stockists and our website later this month. Here’s a sneak peak of what’s coming. The launch also sees the first of our ‘Big’ bottoms that go up to size 5. To be first in the know when this collection launches subscribe to our mailing list here.
Oishi-m is growing and we thought this might be a great opporunity to introduce you to our team;
Fi – Fabric fiend, Design and Production
Fiona is the mastermind behind the Oishi-m (and Doo Doo Pickle), she’s the brains behind the design, sourcing our amazing fabrics and production. She has a house full of fabric and sketchbooks filled with ideas. Fi has two busy munchkins Mini man Occy and chief bigger kid size tester Mila to keep her busy.
Miyo – Smoke and Mirrors of Sales and Marketing
Miyo focuses on the smoke and mirrors of marketing, the brand, imagery, admin and our wholesale business. Mumma to giant two year old Mali who features in a lot of our images and Jala the mini-est of our product testers.
Brooke – Websales, Markets and Events
Brooke Powell. She’s a super Mum to 2 year old super busy chubba, Asher. With an extensive background product managing, buying, sales in the surf industry she’s a strong addition to our brood. Brooke looks after our websales and markets/events.
Kidlets – Protect testing and Models
We can’t forget our product testing/model department too, they’re in charge of; fit, wearability, and giving our products a good shelacking whilst on occasions turning it on for our cameras when the stars align; they’re well fed, clean, not tired, sun’s out and willing to play dress-ups.
Hope the silly season is going well.
If you’d like to guarantee delivery of items prior to Christmas (for Australian delivery) make sure you get orders in before Monday the 19th of December.
We’ll be taking a break (just like our newest Oishi-m kidlet above) over the holiday period to hang out with our little families. Oishi-m will be closed from the 23rd of December and will resume back to normal operations on the 16th of January. Between New Years and the 16th of Jan we’ll be shipping orders on a limited basis.
Until next year, have a great and relaxing break. Can’t wait to show you guys what we have in stall for next year.
Some might call it a problem, we like to think of it as a passion. We (Fi) have fabrics coming out our ears, our liddle office seems to have fabric in every nook and cranny where it fits.
When dressing and designing for little munchkins we’re well aware that comfort of soft fabrics is super important. There’s nothing like having a sensitive toddler who refuses to wear a T-shirt because of that scratchy neck tag. Through the fabric selection of our soft jerseys, light weight soft denim , soft cotton tags and the super comfy tummy toastie, we try to make dressing up time as easy as it can be.
When our own children refuse to wear pyjama’s but prefer to wear jeans to bed instead, it’s a pretty nice compliment about comfort.
What a big week it’s been. We’ve not only released our November collection but we’ve also had a wee little mention on the very lovely blog that is Babyology as well as Fi being featured in an interview about Mumpreneurs on The Circle.
Here’s a sneak peak of both these features…
We’re huge fans of Babyology and the beautiful things they feature so we were very chuffed to see a mention about our latest November collection on Tuesday.
As the warmer weather hits we’re releasing some summery pieces this month…
Here’s a little sneak peak from behind the scenes of our November release photoshoot…
Straight out of a sunnies commercial…
Just working the sand…
Some wonder what this little creature is, is he a ghost, a smudge? His name is Doo Doo Pickle.
He is that little critter that takes their position in the corners of sleeping children’s eyes. Once in position during the magic of the night he peeks through the smallest of cracks in their eyelids and watches over our munchkins dreams.
Doing a good deed each day, he lives in a stem of a sunflower and likes cups of tea (white with a pinch of honey if you’re asking…).
Hooray for more summery pieces. After our last launch in August our sales went a little crazy and we’d sold out of some of our summery styles in a flash.
This month we’re releasing some cute summery shorts, skirts, shortsleeve T’s, shrugs and a couple of skinny’s and a chubbas. Here’s a taster of the new range. To spice things up a little we’re also launching a new website at the same time…
Babi Boo T pointing the way…
Agean Short frolicking at the beach…
Crunch Chubba Jean with the Polkan T and Golden Gay Time Shrug in the warm summer sun…
We’ve been working behind the scenes for the last couple of months with our very talented Graphic Artist Jimmy and Amazing multi-tasking web developing mumma Linda to put together our spiffy new website.
Featuring improved product browsing capabilities that include outfitting recommendations, zooming in on product images as well as payment processing abilities for Credit Cards (hooray!!!) and mobile e-commerce capabilities to name just a few of the fancy features. We’re pretty stoked with the outcome. We hope you like it as much as we do. Any feedback is always appreciated. To check it out click here.
Note: existing Registered Customers will need to retrieve a ‘Forgot Password’ to obtain a temporary password to enter. Passwords can be resaved once entered.
We’re launching more summery pieces in early October but thought you might like to see a few behind the scenes sneak peak shots of our photoshoot…
Let’s shoot over there…
Going surfing with Dad…
2 year old Asher sporting the Bumgenius nappy in the Traveller Short.
Babies come in all shapes and sizes and so too their nappies. For many years babywear seemed to just be a downsized adult pattern of a garment shrunk down to fit a smaller person.
When Fi first started designing garments for her little munchkins it was all about meeting the needs of the bubba instead of taking an existing style and shrinking it down. Her design philosophy translated into some of our key ingredients such as the tummy toastie and the rollable cuffs and ability for our garments to adapt with a growing munchkin.
Some of our most vocal customers are parents of the growing modern cloth nappy community. Sick of having to buy up a couple of sizes in bottoms so munchkins could fit into them. Our liddle bottoms all have a ample space for a disposal or cloth nappy. Even providing space for growth and high kicks if the need arises. Here’s a taster of a few of our nappy bottom customers strutting their stuff…
James again a little younger in Itti Bitti Nappy and the Le Bleu Chubba
Jack in disposable nappies and the Charcoal Chubba Jeans.
To read more of our Design Insights click here.
In Shop 4 Kids we have the Sunny Daze Short as shown below.
My Child Magazine had a double whammy with the Skulk T below
and the Sweety Treaty Skinny Jean below.
Wow what a week it’s been. Here’s a little taster of the editorial we’ve had on our August release…
A little love from Kid Independent. And no, we don’t make mumma sizes but we will be going to size across all our products soon…
Babyology‘s Nikki also has a little love affair with our skinny jeans giving her own bottom shuffler’s review of them.
The Daily Buzz also gave Oishi-m a little mention too..
Tis the time for Awards it seems. We’ve been nominated for the Kids Fashion Review Style Awards for 2011 for the Best Australian Made Baby/Kids Label/Product of the Year.
Hoorah for that and yey being recognised. It’s easy to vote, go here (no registration required) but if you’d like to go in for a chance to win $7000 worth of prizes there’s an option at the end to leave your details. Make sure to also vote for our lovely stockists About a Boy and Little Styles too… Voting closes on the the 28th of August 2011.
Today we’ve launched our first burst of Spring/Summer.With the promise of warmer weather coming up, this month we’re launching with some super cute themes of gelati, naturals, bold reds/blues and minty freshness. As always our range is limited in nature so first in best dressed.
We have been hard at work this week between picking up our new Spring/Summer collection, getting the final touches together for our November release collection, having a websale and spruking our wears at Kids Instyle at the very beautiful Royal Exhibition Buildings in Carlton, Victoria.
Here is a little sneak peak of our stand and pics of us hard at work… Thank goodness for the couch and how cute is the doo doo pickle that Fi made for our stand…
This week, we’ll be meeting with our lovely stockists at Kids Instyle to showcase our up and coming Spring/Summer Collection.
We’ve already had a little peak at editorial by the lovely team at Kid Style File.
If you’re interested in being a retailer or can recommend us to a retailer, let them know we’ll be exhibiting at;
Kids Instyle, Royal Exhibition Buildings Carlton in Melbourne from Thursday the 4th of August until Sunday 7th of August.
We’ve got new spring/summer stock arrving next week as well as a new website due to launch, soon so this is a great opportunity for us to have a Spring Clean Out Sale. We’ve gone through our cupboards and found some cute pieces we have to part with to make room for our new summer stock.
As our first official clear out sale, it’s the first time we’re offering up to 45% off a selection of our limited edition garments. Here’s a little taster of what’s available. Be quick because sizes are limited and once it’s gone, it’s gone. Dont’ forget we also have free shipping for all orders delivered in Australia!
Thanks to every one who purchased a pair of jeans from our website this July. A total of $400 was raised for Jeans for Genes to support the Children’s Research Institute. We hope it can help make their research little better funded.
Be sure to rock your denim jeans on August the 5th.
In a bit over a week, will see us launching our first Spring/Summer Collection for this year. With some super cute themes in fresh Mint (as shown by our sunscreen obsessed model in a few posts below), naturals, vibrant gelati colours (flashing a bit of nappy) and cute pinks. We are really excited to show them off to you.
Here are a couple of sneak peak shots from behind the scenes of our photoshoot whilst we prepare the proper shmoozy marketing shots.
Our Spring/Summer Releases coming up are;
- Early August
- Early October
- Early November – with our much anticipated size 3′s and 4′s in bottoms releasing.
To be first in the know when our range is available subscribe to our updates here.
We’re super excited to have been nominated as a finalist for the Connnect 2 Mum‘s 2011 AusMumpreneur Awards for 2011 in the People’s Choice Favourite Children’s Fashion Label.
Juggling kids, family, a household and a growing business is quite the work out so we’re super chuffed to have been recognised for our efforts. If you’re a member of Connect 2 Mum‘s we’d appreciate your vote! If you’d love to vote, you’ll need to sign up, click on the category (People’s Choice Favourite Children’s Fashion Label), click on our business image and ‘like it’. And there you have it.
Voting is open from now until Midnight Sunday 21st of August.
A super big thanks to whomever nominated us for the award.
We’ve had a busy week with loads going on.
We’ve been proud to have raised $240 towards Jeans for Genes with our July promotion. We’re donating $10 from every pair of jeans sold through www.oishi-m.com to Jeans for Genes. Brooke has been busy holding the sales and marketing fort and shipping our web orders with 24 jeans sold so far in 11 days. As the month progresses we’re hoping we can grow the donation more.
Miyo’s been in Byron to shoot some of our soon to be released Spring/Summery pieces (due early August). Here are a little sneaky peaky shots of what’s to come… With beautifully sunny mornings on the beach it’s hard not to fall in love with Byron especially when you’re comparing the weather to what Vicco’s currently getting. Though we did have a few instances where our ‘talent’ got a bit carried away with the sunscreen whilst donning our lastest samples…
Meanwhile, Fi’s being a super Mumpreneur with a little interview for The Circle. Filmed at the very lovely Hoochie Coochie in North Fitzroy, she was fortunate to have the help of Al and Linda to juggle kids, and filming. We’ll keep you posted as things come to light.
We’re pretty stoked to be raising awareness and funds for Jeans for Genes and the Children’s Medical Research Institute. Throughout the month of July Oishi-m will be donating $10 from every pair of our uber cool baby jeans sold through www.oishi-m.com to Jeans for Genes. Here’s a little taster of some editorial we’ve managed to get…
Australian Gift Guide’s website was quick to get a little mention…
Nothing like a little local press in the Surf Coast Times below…
There was also a little skirt mention in the July/Aug edition of Pregnancy and Birth Magazine.
Throughout the month of July Oishi-m will be donating $10 from every pair of our uber cool baby jeans sold through our website to Jeans for Genes.
We’re proud to be supporting the worthwhile work of Jeans for Genes in raising funds and building awareness for the Children’s Medical Research Institute.
This year we’ve taken the plunge and decided to put our money where our mouth is and give a little more from our pockets. We’re hoping our small contribution can help not only raise awareness but funds for Jeans for Genes and the Children’s Medical Research Institute.It’s a great opportunity to raise awareness and funds for this worthwhile event that is such a great fit with Oishi-m.
Specialising in denim for busy nappy bottomed little people, it’s a natural fit for us to support the research for the same little people who wear our little jeans. As parents of young children ourselves we’re know too well the debilitating impact disease and birth defects can have on a young life and that of it’s family.
Ever had one arm bracing a baby, the other trying to hold the baby upright with a jumper in your mouth trying to some how grow another hand to put the jumper over a poor unsuspecting yet retaliating child? Cruely trying to dress him/her…?
Fi’s foremost thoughts when designing garments for busy little people is; ‘What is the easiest way of dressing a baby and how can I make this as painless as possible?’
The Oishi-m shrug and hoodie were designed for easy wrapping around a little person. Whether it be on the change table, or on the go. Easy. No struggle, no pulling over a melon head and it doesn’t take two adults and a mountain of co-ordination. Yey for that!
The unisex Snatch Hoodie above features a three button system that is double breasted for width growth, and has rolly polly cuffs for adjustable arm length too. Whilst our shrugs tend to be made from a knit with slight stretch perfect for weather that is too cold for just a T but too hot for a jumper.
Hoorah to more coverage that we’re getting on Oishi-m product. We’ve had a little Chubba jean love in the 2011 Studio Bambini Directory – Tot to Tween Shopping Guide. It’s a pity our limited edition garments are selling out so quickly as some of the pieces included have already disappeared.
The lovely Kid Style File gave us a little love in their blog today. KidStyleFile is Australia’s first and best baby and kids 100% independent, mum-run blog dedicated to bringing you the news on premium, designer and boutique baby and kids clothes on a daily basis. To check out the Oishi-m post click here.
What a winter it has been. This is our last little blast of new goodness for winter. Our favs so far have been the chubba’s. Featured above is the super cute Panglais Chubba Jean matched back with the Libertine Longsleeve T and below the Stella Skinny Jean. A sure unisex option skinny jean winner. Believe it or not both munchkins in the image below are wearing a 00/0 bottom and 0 sized top! The huge one being a 12.6kg sumo and the mini-er one weighing at 8.5kg! More on that craziness in this post.
And you can’t forget our super divine longsleeve T’s either… with the serious Nate Longsleeve T below.
The cheeky ultra purple Yurple Longsleeve T.
And the littlest one eating a nice clove of Ikea garlic in the Rufus Longsleeve T.
We had to show you a little pic we recently took to show the growth capabilities of our little garments.
The munchkins in this pic to the right are both wearing the same garments in the same size! Both little people are wearing the soon to be released size 00/0 Stella Skinny Jean with a size 0 Rufus Longsleeve T. The littler one on the left is 13 months old and weighing in at 8.5kg and 70cm whilst the sumo toddler on the right is a 18 months old 12.6kg and is 84cm tall. Amazing isn’t it!
The added length in our jeans with the tummy toastie have meant that our fast growing children are getting maximum wear from their treasured garments. To give you an idea the giant one on the right has been wearing her 00/0 Oishi-m jeans for about 14 months now – with a constant cycle of wearing of washing for that wholetime. By the time they’re nearly grown out of them they’re looking like proper ‘tight as a tiger’ skinny jeans that can still miraculously flex about for high kicks and playing about.
For more of insights into our design check out our other blog posts tagged Design Insights.
We love hearing the inspiration behind some of our favourite labels and designs and thought we might give a little insight into what’s going on in our heads when we go about designing our little garments. Here’s the first edition of Design Insights on our comfort driven The Tummy Toastie…
The Tummy Toastie was one of the first ingenious pieces of Oishi-m that was concepted by Fiona back when she first started Oishi-m several years ago. Fi’s little chubba bubba struggled with conventional bottoms so she decided to take things into her own hands.
‘I wanted a garment to accommodate any growth spurts (accommodating any waist expansion due to a gutsy meal or growth), be able to easily dress her with as little stress for her and I as possible (no press studded onesies etc… or pulling in and adjusting elastic waistbands) and to keep her little back warm and comfortable. Mila was a size 2 at the age of 6 months and I couldn’t find any waist band on any pants to fit her comfortably with out the garment needing to be rolled up a gazillion times’ – thus the Tummy Toastie was born.
We love Little One Baby Magazine. We love it even more when we flick through the pages and see some Oishi-m love in there. The Winter issue is packed full amazing stories, nurseries and products. Even feauturing the super popular Kikoshi Hoodie and Kawaii Fleur Skirt. Thanks Litlte One Baby for making our day!
Ok… now this is getting crazy! After only releasing our April release last Tuesday, by the end of last week we were already sold out of many sizes of our super cute Star Blast Hoodies (blue hoodie ablove) and Fireworks Hoodies (red hoodie below)!
With only a limited number of any Oishi-m piece produced, popular items can be sold out in a matter of hours so we’ll take this opportunity to point you in the direction of some of our retailers whom might have snapped up some of our hoodies and may possibly still have them in stock.
After a much anticipated wait, we’ve just launched our newest April product. This month we’re launching some super cute bottoms and super cute longsleeve T’s and shrugs. Above is the Raw Chalk Chubba with the Ink Me Longlseeve T and a Licorice Licks Shrug over the top.
In response to the super high demand we had for our Velveteeen Chubba’s we’ve released an updated in the Haema Velveteen Chubba Pant.
The hoodies were another super favourite in Feb having sold out of them in a matter of days! This month’s hoodies are the Fireworks Hoodie (above) and Star Blast Hoodie (below) which the cutest of red and blue fabrics.
Above is super cute Ox in the Pie D Longsleeve T-shirt.
Our skirt which was flashed about in our April Sneak Peak Video is the Miss Money Penny Skirt which above is matched back with the Raspberry Marle Longlseeve T-shirt and Strawberry Stripes Shrug. The skirt is a beautiful molten wool special with a super cute pink floral inbuilt knicker.
Our new April product is just around the corner. We couldn’t help ourselves and thought we’d give you a little sneaky peaky behinds the scenes from our recent photoshoot. To be first in the know when our newest stock arrives in mid/late April be sure to to subscribe to our newsletter.
Our lovely stockist Jeej in the Netherlands has managed to get Oishi-m some great editorial love.
Joyce has not only written an article in Stijl Magazine on our Fabric fiend of a designer Fiona McPherson but she’s also managed to get a truckload more editorial across the blogs in the Netherlands. If only we could read Dutch!
To see the full list of editorial visit Jeej’s media page.
Yey for Bondville‘s mention of our latest Wintery pieces. Steph Bond is an Australian Mum blogger extraordinaire. We had the great pleasure of meeting her at the recent Kids In Style tradeshow in Sydney. She was chuffed to see our new pieces and has written about them here. Thanks Steph!
Our second post for Winter’s Most Wanted, this week we share the love so it’s easier to source our most popular pieces. Next on the agenda is Hoodies…
Having only just launched our hoodies for the first time this Feb, we were a little too conservative with how many we had made up. Causing chaos for the most popular size 1 and 2′s…
The uber cutest of hoodies, this little pearler has grey marle body with ocean blue marle and the super functional double breasted buttoning system. Stockists include; Threads of Red, Dragonfly Store, Home Kids (Manuka), Tender Vuillermin (Kew), Machiko Baby, Milt and Joe (Bendigo), and more recently delivered to Millie Molly Moo (Portland)
With the most gorgous red, pink and green trims the Kikoshi Hoodie shuffled out the door at a cracking pace. Some of our lovely stockists that at last check had a few sizes include; Threads of Red, Hoochie Coochie (North Fitzroy), Mercato Design (Lilli Pilli), Tender Vuillermin (Kew), and more recently delivered to Millie Molly Moo (Portland).
To be first in the know for when we release new items become an Oishi-m Subscriber.
After launching our Wintery Feb range only a week ago, we at Oishi-m have sold out of a record number of styles. In such a fast space of time, our mad keen subcribers had cleaned up our website of available stock we had and started to email and Facebook us for queries of where they could snap up the cutest pieces from our Feb release.
We thought it might just be easier to share the love and point you in the direction of a few of our stockists that have stocked up on these hard to pin down items. This is the first part of our Winter’s Most Wanted Series focusing on Chubba’s. To kick things off we have the super sought after….
Featured as our star image for Feb (above), and with loads of coverage on Babyology, the Velveteeen Chubba Pant’s are built using a super soft velveteeen with a liddle bottom panel inspired by the old laundry basket (not really… but’s it’s a nice story).
If you’re desperate for a pair of these very sought after bottoms, some of our lovely stockists that at last check had a few sizes of the Velveteeen Chubba include; Threads of Red, Dragonfly Store (Burleigh Heads), Machiko Baby, Mercato Design (Lili Pilli), Tender Vuillermin (Hawthorn), Hoochie Coochie (Nth Fitzroy), and more recently delivered to Millie Molly Moo (Portland)…. to name a few…
Good luck, next edition of Winter’s Most Wanted will be Hoodies.
To be first in the know for when we release new items become an Oishi-m Subscriber.
Our Winter pieces made it as feature on babyology.com.au. The place to find anything for children and parents that’s worth having, from the practical to the sublime and everything in between. We’re chuffed our wears for chubba bubba’s and skinny mini’s got a mention.
Read the full article here.
Yey for getting a mention in Babyology’s fashion round up of Kids In Style. We too love the uber cute pieces from Heavenly Creatures and Knuffle Kid too, so it was humbling for us to be in such great company. Yey for having the “cutest widdle bottoms”!
Read the full article here.
Winter sees the release of some super cute cool weather pieces. In the bottom’s department we’re releasing both skinny and ‘chubba’ (wide leg) jeans, a retro skirt (with in built knickers of course!) and some super comfy trackpants all available in sizes 000 to 2. All featuring our ‘Original Tummy Toastie’ to keep mini munchkin’s tum tum nice and warm and catering for nappy bottoms.
Oishi-m’s tops releasing this month include Hoodies, Shrugs and longsleeve T’s. Versatile for layering and growth spurts with ingenious designs to maximise longevity of wear, the tops are available in sizes 000 to 4. The Hoodies in particular are a stand out with the double breasted buttoning system for width growth and rollable cuffs for arm growth.
With a recent call out to our Facebook fan’s for Oishi-m pics on busy little munchkin’s we were delighted with the response. Lucas’ Mum had sent through some pics of her little man (above) wearing the ever cool Spidey T and Moony Chubbas (both hot sellers that have since sold out!).
Then on the other end of the spectrum we have the little Jalen showing us his bot bot in the Redback Skinny jean. Also sold out . We’re loving seeing busy little munchkins in Oishi-m get up. Head to our Facebook page to see many more bottoms covered with Oishi-m and tum tums covered in our cute tops. Feel free to add a pic of your Oishi-m goodness if you have any…
The next couple of weeks will see lots of Oishi-m loving in the harbour city.
Firstly we’ll be dropping into the very lovely Kids in Style Tradeshow as part of the larger Life In Style. Surrounded by the freshest of children’s labels from around Oz we’ll be launching our winter pieces to new stockists.
We’ll then back it up with the devine shopping experience that is Magnolia Square. The lovely Cath will be representing Oishi-m at this lovely event. She’s all ready to be babbling about nappy bottoms and skinny jeans…
The Paddington show will feature Jo Neville of Paper Couture creating an interior space from paper over the course of the event. Magnolia Square will be time lapse photographing the progress of the build and creating an animation for their blog during the course of the event.
To the right is also a free admission opportunity. If you’re interested in popping in. Please drop in and say hi if you’re about.
Wow, having just come back from Japan (says Miyo), I’m spinning out with the eclectic mix of fashion, tech and tradition.
Surrounded by crazy cleaning slippers, $180 fruit baskets at the local supermarket, dog costume stores and super uber cool street wear stores that still blast a little Paula Abdul through the speaker, we’re a still craving bento boxes from the local railway station.
The trusty Oishi-m Jeans were a definite winner with little sumo girl particularly in the snowy Niseko or Kyoto weather. Worn over the top of some super cute tights, the tummy toastie kept her nice, warm and tucked whilst the additional leg length was great when she was popped in the stroller or backpack to keep her ankles covered even whilst her knees were bent.
Then there was the testing of our new hoodie… whilst not letting too many secrets out the hood and the soft fabric and hood that was useful in the transition between a warm train and a freezing station back to a cool warm store. Above is a little sneak peak of one of our hoodies and the Le Bleu Chubba…
Yipeee, we’ve had a newspaper mention in last Saturday’s Summer Age!
Featuring the lovely Hennie and Fox in Kyneton, Oishi-m got a liddle mention that we were chuffed to read.
Thanks for a cracking year. We’d attended our first tradeshow in ages, featured in many lovely publications and websites around the globe, we had madness in markets around Melbourne. Talked our heads off about nappy bottoms, chubba bubba’s and skinny mini’s. All the while, we’ve been stoked with all the feedback from our lovely customers getting longevity in their pieces of Oishi-m goodness.
Cheers for 2010 and hears to an even betterer 2011 with loads more exciting things in the pipeline.
Miyo and Fiona xxx
This weekend we’re busy bees with the super Sisters Market in St Kilda on Saturday (10am-4pm, St Kilda Town Hall) followed by the special Sugar and Spice Market in Woodend on Sunday (9am-1pm, Ambrose Hall). These will be our last appearances at events in Melbourne before Christmas so be sure to check them out.
We have well and truely hit the silly season with events backed up for each weekend. This Thursday to Sunday (2-5th December) see’s Oishi-m hitting St Kilda Townhall for the magnificent Magnolia Square. A curated pop-up retail concept, Magnolia Square is the perfect place to pick up some Christmas pressies. See you there….
The super ace Kid Independent have featured Oishi-m this morning as part of their Freshly Baked Friday. Kid Independent are a a love of all things handmade, vintage, sustainable, limited edition and independent. They feature some super cute items so we’re chuffed to have been highlighted today.
November is here and as the men are distinguished from the boys with Movember, we’re rocking out some more awesome little pieces to keep the busy ones looking fresh and comfortable.
We have T’s in the craziest of combinations, super cute kimono bottomed shorts and a gorgeous new Yummy Pup Skirt (with built in knickers of course, on skateboard above).
The Chubba jeans are back with some cool as cucumber colour combinations using a lighter coloured denim for summer and the two new shrugs will keep the munchkins warm during those awkward weather changes.
We busy getting the last finishing touches together to our November/December Product. Our spiffiest newest pieces will be launching our new pieces through our website and our lovely stockists over the next few days.
There are some super cute T’s, shorts, skirt, shrugs and some more Chubba and Skinny Jeans (Sprung T with Teally Short above). To be the first to find out when the product launches subscribe to our updates. Otherwise check in with our Tweets or FaceBook Updates.
Although we might have sold-out of some of our classic Oishi-m pieces. Some of our super ace stockists have some of our highly contested delightful styles still up for grabs (some in limited sizes).
The fastest ever selling style os skinny jean as the Redalicious Skinny is still available at Kawaii Kids,
The cutest combo of Kawaii Chubba and The Love T both still available in limited sizes at Modern Little Munchkins.
The amazing Rainbow Skirt at Hopscotch Boutique which sold out to our stockists before it even made it to our website.
For a full-list of our stockists visit our stockists page.
Yippee to Oishi-m getting a mention in the ever beautiful Little One Baby magazine. We were delighted to see not only one or two pieces devoted to Oishi-m but also the last page too! Make sure you get out there an grab a copy of the super ace November Issue of Little One Baby.
We’re pretty excited about Mathilda’s Market coming up in a couple of weeks. With some really ace little labels in-store there’s always something super for the little on in your life. Catch you there!
After a big couple of weekends of Markets, we’ve settled back into sifting through patterns and fabrics for next year’s spiffy wintery pieces. Though we can’t help but mention a few of the highlights we found over the last fortnight.
Let’s start with Finders Keepers that was held in Shed 4 at the Docklands…
Herbert and Friends won the most innovative ‘we accept credit cards sign’ and tempted us with little Keifer the Owl. Each of their little characters comes with the cutest of little schpeil about them. ‘Keifer has always liked the word entrepreneur…’
Also a delight was the beautiful handmade cacti, cushions and blankets made from re-adopted snuggly woolly jumpers made by Odds and End.
The most divine felt owl mobiles made by Aneka from I Design Things we both (Fiona and Miyo) now have hanging in our homes.
Though the culprit that caused addictive behaviours amongst us were the ‘to die for’ macaroons and cupcakes made by the lovely Ed Dixon Food Design.
Now the trouble is keeping trying to keep our spending in check with the other markets we have prior to Christmas. Better start saving before the next event because we’ll be sure to be surrounded by some more lovely retailers soon.
We’re pretty excited to be involved in our first Melbourne Magnolia Square. Set in the splendid Malvern Town Hall, Magnolia Square in an institution of shopping experiences. Each retailer is carefully curated to produce a simply stunning pop-up retailing experience.
See you there!
We at Oishi-m have a few things that we’re wild about… Coffee, our Nancybird handbags and our iphones to name a few of the essentials that get us by. So when Peta from Little Crew approached us about doing a little review of Oishi-m for her new iphone app we were pretty stoked.
Providing daily doses in an easy to read format, Little Crew is ‘The Lux guide to children’s shopping’. Here’s a little snippet of her review ‘Oishi-m clothing is absolutely wonderful and so unique.’ For more about Little Crew visit their website or download their app from the itunes store.
Summer is well and truely getting closer. October see’s us releasing some super spiffy summery pieces for the lead up to the silly season. We’re releasing some fun little pieces to let the children loose in the warmer wilderness of outside.
We have some devine kimono fabric bottoms to be matched with some gorgeous basic T’s. Depending on the mix and match, October’s pieces can be dressed boyish, girlish or somewhere in the middle.
Bullet proof to last a session in the sandpit, a mashed avocado smothering and crawling about outside our little pieces bounce back after a wash to be adored by parent’s and grandparent’s (who seem to lurve the harry highpants manoeuvre with the tummy toastie) everywhere.
Our unique little designs feature limited fabrics that we find along our travels. Releasing new product every 1-2 months we mix functional designs with beautiful fabrics. The downside is that once we’ve sold out we may never find more of the fabric again and it’s probably the last of it but on the other hand… you’ll be safe knowing that you have a unique item that is only shared with a handful of other funky little people. If you’d like to be the first to find out about our next delivery of limited garments make sure you subscribe to our newsletter (to the right of this post) or keep onto our Facebook or Twitter feed.
The ever popular and lovely Finders Keepers Market is coming to Melbourne. Held out of Shed 4 in the Docklands, The Finders Keepers Markets are design and art markets dedicated in supporting emerging designers, artists & musicians and bringing new contemporary design to the forefront in Australia.
A bi-annual event which started in 2008 in Sydney, Finders Keepers has since launched into Brisbane in 2009. This year is the first time it hits Melbourne and Oishi-m are super excited to be involved. If only we could keep our spending under control whilst we’re there…
Finders Keepers Market, Shed 4 – Docklands
Saturday 9th – Sunday 10th October, 10am-5pm each day.
We’re super fans of Babyology. So it was a lovely surprise to check out our blog feeds this morning to find a little cheeky mention of Oishi-m in there. Here’s a little taster of what they mentioned about Oishi-m…
‘You won’t be able to stop the crowds pointing to your child’s bottom when it’s covered with the divine style that is uniquely Oishi-m. It’s here that mod meets hip in a way that is sure to have passers-by demanding to know where you got his threads from.’
Babyology is the place to find anything for children and parents that’s worth having, from the practical to the sublime and everything in between. An online arbiter of good taste for anyone who’s ever felt overwhelmed when faced with buying for little ones, they’re there to show mums, dads and everyone else that good design and a sense of style don’t have to disappear when parenthood begins. So we’re pretty chuffed to be mentioned. To read the full article check it out here.
We love little mentions about Oishi-m. Particularly from the lovely ladies from The Daily Buzz. The Daily Buzz provide daily doses of rad little inspirations for your little munchkin. Today’s theme was Turning Japanese and saw a lovely flicker in the bottom right corner of our Redback Skinny Jean.
Whilst August saw Fiona and Miyo venture back into the world of tradeshow’s, September see’s the first blossom of spring bringing with it some summery weather. Oishi-m have launched September off with a few new additions of cute shorts and jeans. Shown here are the Plonk Chubba and the Reef Raider Short. They each featuring the Oishi-m’stummy toastie. A cute waist feature that maximises comfort, growth and ease of dressing.
With new limited edition products launching every 1-2 months there’s always a little something unique to keep bubs comfortable and looking fresh. The next launch if Oishi-m goodness (using some amazing fabrics) due early October will include some T’s, skirt, shorts and jeans. To be first to know of when our products release, subscribe to our Oishi-m updates.
We’ve had some awesome little write ups here are some of them below;
Australian Baby Blog, 2nd September 2010
‘I love a good pair of jeans – and now my baby can too!..’
Daily Buzz, 2nd August 2010
‘What do you get when you add splashes of kimono, vintage and retro fabrics together with hardy denim and cotton…’
Beauty and Lace, Product review, 31st July 2010
‘Oishi-m (pronounced Oy-shee-em) have a range of fun and functional babies and kids clothing. Each design is a limited edition and recently we roadtested the Redback Skinny Jeans..’
Genius Jeans, My Child Magazine, pg116, May 2010 (Winter)
Little One Baby Magazine, Product feature, May 2010 (Winter)
Yummmm…., Magnolia Square Snippets, 19th May 2010.
‘Oishi-m [Oy-shee-em] design and produce limited edition garments that splash kimono, vintage and retro fabrics together…’
Oishi-m Trackpants, Style Junior, May 2010.
‘Today we’re loving the new styles of kids tracksuit pants from Oishi-m. We’ve long been fans of their unique urban aesthetic and with these new additions now available in-store their winter collection is fast becoming impossible to resist…’
Widdle Wednesday – Modern Kiddo, April 2010.
‘Funky cool clothing with vintage and retro fabrics….that’s what groovy brand Oishi-m [Oy-shee-em] is all about. The little denim leggings are soooo great…’
Cheeky Chubba Jeans – Style Collective, Style Junior, 5th March 2010.
‘Well, we’re big fans of Oishi-m’s cute range, and we’re big fans of little denim… so imagine our delight at this funky new range. Just in time for Autumn, Oishi-m have launched their new Cheeky Chubba Jeans…’
Oishi-m Feature – Bondville, Stylish Kids, 8th February 2010.
‘I’m totally in love with the vintage-meets-Japanese-meets-denim duds from Victorian kids clothing label Oishi-m. Hip, unique, and super-practical for little ones…’
Fashion First – My Child Magazine, My Style, February 2010.
‘Check out Oishi-m (pronounced Oy-shee-em) it’s designed for little people of all sizes. For the fashion forward mums out there you will be pleased to know they have their own range of baby skinny jeans (can you believe it!) as well as garments with a splash of vintage and retro fabrics…’
Oishi-m – It’s all about cooool… - Style Collective, Style Junior, 17th December 2009
‘I love getting packages in the mail, especially when they’re filled with super cool urban creations for kids that are screaming with character. The Oishi-m collection of itty bitty garments blend kimono, vintage and retro fabrics together with denim and cotton in a funky streetwear style that gives little ones an urban sensibility that will rival Mum and Dads wardrobe…’
Oishi-m Designer Profile – Kids Fashion Review, 8th December 2009
‘Oishi-m [Oy-shee-em] design and produce limited edition garments that splash kimono, vintage and retro fabrics together with denim and cotton to create funky unique garments for new born babies and busy little people’
Oishi-m: Easy to dress, Constantly comfortable and forever fashionable – Kids Style File, 7th October 2009
‘Oishi-m’s jeans are a standout, featuring serveral unique innovations to ensure maximum longevity: the ‘Tummy Toastie’ waistband, designed to keep tummies covered and warm, plenty of nappy space to accommodate even the bulkiest cloth nappy, and extra leg length which can be rolled up into cute cuffs or let down as your little one shoots skyward.’
Oishi-m product Review – Aussie Product Review, 29th September 2009
‘Oishi-m have a fantastic range of funky outfits for both boys and girls. The fashion and design of these items are something you should definately not go past. They are unique and edgy as well as very comfortable for your little angel. Oishi-m have found a niche in the babies/childrens market and will be a huge success’
Baby Bites are Smitten - Baby Bites NZ, 8th September 2009
‘The babybites team are completely smitten with the Red Rascal Skinny Leg Jean – definitely one of our picks of the hottest pieces this season!’