May product released today…

Oishi-m Hot Jam Hoodie and Peely ChubbaHot Jam Hoodie with the Peely Chubba Jean

Today we’re releasing our last collection for Winter. Inspired by wintery warm fires, toast and jam, red wine (for mum … not the kids), Autumn leaves and lush green grass, gumboots of blue and marmadale.

Then back to reality… of what really happens in winter. Waking up freezing cold, put on as many layers as possible - eat toast and jam… krank the heater or light the fire. We manage to stay in doors long enough that you are just about to climb a wall with cabin fever.

We venture outdoors with the little people looking like tiny eskimo’s with so many layers on they can’t move their little arms. They kick about a few leaves, splash in puddles and then resume to the cosiness of a warm home the flicker of the burning fire making everything seem softer (and thats where the red wine comes in).  Munchkins making pictures with dead leaves and glue. Ahhhhh my friends - this range was produced with the warm fuzzy feeling we get from winter.

Oishi-m Eddie Chubba and Artax l/s T-shirt

Eddie Chubba with Artax l/s T-shirt

Oishi-m Cabin Shrug and Pretty Tea l/s T-shirt

Cabin Shrug over the Pretty Tea l/s T-shirt

Oishi-m Suits Me HoodieSuits Me Hoodie with the Mulan Skinny Jean

Oishi-m Hot Jam Hoodie and Dove Skirt

Hot Jam Hoodie with Dove Skirt

All these pieces are available in their limited edition nature until sold out at our website or from our lovely stockists.

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April editorial

Here’s a looksy of some recent editorial we’ve had…

kidindependent_march12Kid Independent - Designer of the Week

mychildblog_march2012My Child Blog - Cute Winter Tooshies

stylecollective_april12

Style Collective - April Release

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Sneaky Peek of May release

Lying down

Middle winter is hitting us with a pitter patter of rain as I type. Here’s a little sneaky peeky from behind the scenes of our photoshoot for our coming May release due to hit shops next week…

Crying Oishi-m

Cracking it!

Bubbles

Chasing Bubbles…

Funny Face

Funny faces.

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April’s winter just launched…

Oishi-m Merci l/s T-shirt and Bolo ChubbaMerci l/s T-shirt and Bolo Chubba Jean

We’re pretty chuffed with this latest collection of Oishi-m goodness. Very much inspired by the pop colours seen throughout Japan for Fi’s recent fabric sourcing trip, this collection gives a fresh colour lift to the grey days of winter. These cute pieces are available from our website or lovely stockists.

Oishi-m Miss Squiggle HoodieMiss Squiggle Hoodie

Shimmern Skinny JeanShimmern Skinny Jean

Titan Track Pant and Merci l/s T-shirtTitan Track Pant and Merci l/s T-shirt

Oishi-m Cackle ShrugCackle Shrug and Gaultier l/s T-shirt


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My Child Excellence Awards nomination…

My Child Excellence Awards

We’re delighted to have been nominated for the My Child Excellence Awards for 2012. Our limited edition signature skinny jeans have been shortlisted in the Best Baby Fashion Label category. As one of two Australian Made label’s in the category we’re pretty chuffed.

If you could spare a few moments and vote for us that would be awesome. Voting closes April 18th 2012.

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More editorial love…

We’ve had some more editorial loving…

My Child Magazine Oishi-m

This week saw the release of the latest My Child Magazine featuring the beautifully outfitted Stunner L/S T-shirt.

The Daily Buzz Oishi-m Feb 12

The Daily Buzz also featured our latest collection of Wintery goodness.

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Oishi-m fits rejigged…

Oishi-m JeansOakcliff Chubba with Gnarly LS T-shirt (left), Just Kiss Chubba Big (centre) and In the Right Skinny with Fleurlicous Shrug (right)

In developing our latest winter collection, we’ve tweaked a few of our garment fits to bring more joy and happiness. Combining the feedback from our super ace customers and the shellacking our own children give to the garments, we’ve made a few improvements. To help understand what has been altered, here’s a little background as to the evolution of the Oishi-m product:

Skinny Jeans

Our Skinny Jean (above right) is a our staple wardrobe essential - boy or girl it seems to always be our respectable going out choice of wear. Not only have we introduced sizes 3-4yrs, 4-5yrs and 5-6yrs to our range , we have had lengthened the size 2-3 year jean to give it a little more longevity so it now fits a size 3 child when the cuff is unrolled. We’ve also reinforced our stitching across our denim range with a twin needle stitch in the highest wear areas.

Oishi-m Volcanic ChubbaVolcanic Chubba

Chubba Jeans

We added a ‘Big’ version of our Chubbas into our range whilst also taking some of the bulkiness out of the nappy area in the 12-24mths and the 2-3year old chubba jeans. With our previous fit our chubba bubba testers seemed to have a little too much space so we’ve pulled it in a bit around the bottom region. Not too much that it compromises that cloth nappy wearers, just enough so that your child doesn’t look like a pumpkin with legs.

Oishi-m Wall-e TrackpantWall-e Trackpant

Track pants

We found with our previous track pant that the leg length didn’t offer what we had in the skinny and the chubba jeans. It was hard to add extra length when the fabric is so floppy . So we added a cuff to our track pants too. This cuff - just like the skinny and chubba jeans starts rolled up and ends up unrolled at the end of the wear of the garment

Oishi-m Petal Skirt and Stunner L/S T-shirtPetal Skirt and Stunner L/S T-shirt

Skirt

We have changed this little number into a 6 panel skirt, giving it a little more shape and added pockets either side of the garment for little hands or trinkets to be stuffed in there (as if a 3mth old baby is going to use them… ha!!) … but mainly to add a little fancy detail to a fancy little skirt. The knickers still remain and these will extend right through to size 5-6years - giving your monkey bar girls some decency.

T-shirt

We have added approximately 2cm to the girth of the T across all our sizes. Taking our fit away from being slim fit and more an edgey slightly looser fit. We also added a scoop to the bottom - just because we think their ace, and give the T a little somethin’ - somethin’ spesh.

St Hood HoodieSt Hood Hoodie

Kimono Hoodie

The Kimono hoodie has always been built to last. With the double breasted buttoning system, we added a 3rd button at the end of last winter and so far between the buttons and extra long cuffs, we’re pretty chuffed with the result so far.

Oishi-m I Wish Skinny with Fleurlicious Shrug

I Wish Skinny Jean with Fleurlicious Shrug

Shrug

This versitle creature has been brought in line with the hoodies fit and wraps up our consistently sized range. It’s large enough to wear over a crew neck jumper or simply of a T what ever season, what ever takes your fancy.

We’re always on the lookout for more feedback so if you have any please send it through to us at info@oishi-m.com Otherwise for more detailed information on our sizes visit our size chart page.

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Hoorah for our new ‘Big’ bottoms…

Oishi-m Faux De Fafa Chubba Jean Big

Oishi-m is known for its comfort, ease of dressing baby’s through to toddlers and now with the introduction of our ‘Big’ range (sizes 3-4yrs up to 5-6yrs) - the joy of the Oishi-m journey of life continues for comfortable, functional and edgy small people clothes.

Jeans have been around since 1873 … denim fabric since the 1600’s - there are many takes on this iconic staple of ‘garmentry’ and through passion and the quest for comfort and functionality hopefully we can add our little twist to it to tantalise your eye buds and fit your bigger smaller people as well as the littler ones.

After listening to the many requests for larger sizing we had a pretty good idea as to what was was on the wish list and what wasn’t wanted:  it wasn’t about reinventing the wheel … we love the look and feel of what we had in nappy bottoms … but for big kids. It was important to be comfortable and yet still look super slick… We hope we have captured exactly that.

Oishi-m Keep Keep On Skinny Big

The ‘Big’ jean styles are comfortable jeans with the textural and much loved fabric detailed bottoms with out the bulk, the comfortable and practical tummy toastie - perfect for toilet training and for fernickety comfort seeking small people and some serious denim attitude to stand out from the rest.

We started designing something that was more like a 5 pocket jean, and just wasn’t happy with it. It started looking like a “jegging” (ohhhhhhhhh no no no!). Then after 6 more prototypes and many test wears came… a hybrid jeans of sorts. Pockets with match back detail fabric at the front to prevent the jean from looking like a “j#*$%*g”, the same cuff’s as the 3mth-2 years jeans and the Tummy Toastie for comfort. Then we introduced the mid front and mid bottom seams to grow the jean up into something similar to a regular jean.

We knew it was a keeper when miss 6 year old decided it was time to ditch the leggings and go back to her Mumma’s trusty jeans design.

Our ‘Big’ Jeans come available in Chubba and Skinny fits and are $79.95 available online or through our lovely stockists.

Oishi-m I Wish Skinny Big

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New release February Autumn/Winter collection…

Oishi-m Fuse Ya Hoodie and Just Kiss Chubba

Fuse Ya Hoodie and Just Kiss Chubba

Can you believe we are releasing Winter product already!? Crazy but true! Here’s the first of our Autumn/Winter releases. We are waiting for it to get nice and chilly so we can deck our munchkins in these cute threads.

Miyo’s little girl’s can’t get enough of the divine Fuse Ya Hoodie and Just Kiss Chubba Jeans (top of page). Brooke shotguns the Bon Jutler Duo L/S tee (not just for the name) and the Keep Keep On Skinny Jeans for growing boys (shown below is the Big version of them).

Oishi-m Keep Keep On Skinny Big with Bon Jutler Duo LS T-shirt

Bon Jutler Duo L/S T-shirt with Keep Keep On Skinny Jeans - Big

For the Oishi-m devotee’s with Munchkins outgrowing size 2’s, we have just released the first of our cult jeans in sizes; 3, 4 and 5, dubbed the ‘Big’ Range available in both Skinny and Chubba fits (skinny shown above). These puppies come equipt with pockets to store the odd lego man and are finished off with Oishi-m’s trademark Tummy Toastie for the quick strip offs required for potty training individuals.

The February range was designed by Fi McPherson after her flying fabric visit through Japan and Hong Kong to source devine unique and funky threads. She went a little crazy and you can see the results in this range.

The range is inspired by quirky Japanese outfitting and designed for cosiness. Soft denims, suiting and velveteen bottoms matched back with deep reds, warm purples, soft pinks, cucumber greens and soothing blues. Gorgeous bright colours are the perfect pick me up when it is a grey miserable day outside. Super styling and super comfy. It is all about getting out in the playground and playing in comfort.

This February collection is now available. Get in quick because these limited edition garments won’t stick around. Oishi-m is made with love in Victoria and is available from our lovely stockists and oishi-m.com.

Oishi-m Swift Bloom LS T-shirt

Swift Bloom L/S T-shirt

Oishi-m On The Spot Hoodie and Wall-e Track Pant

On the Spot Hoodie and Wall-e Track Pant

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Tradeshowing it up…

Kids Instyle Sydney Feb 2012 Oishi-m

We’re at Kids In Style in Sydney this week. Meeting and greeting our lovely stockists. Here’s a little behind the scenes with a few glimpses in there of our soon to be launched Feb collection.

Kids InStyle Oishi-m Sydney 12 Stand

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Feb blog loving…

Babyology Feb 12

We’ve had a great few days with some super lovely blogs picking up a little feature on our coming Feburary 2012 collection including some love from Babyology, Kid IndependentBabybites and Beyond the Bump

Kid Independent Feb 12

Babybites Feb12

beyondbumpfeb12

The February release is due to officially release next Monday the 27th of February. To be first in the know when it drops subscribe to our mailing list.

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February 2012 Editorial…

We’ve had a little love in some beautiful magazines recently. Here’s a sneak peak of the editorial.

Shopping for Baby -  Oishi-m Miss Money Penny Skirt

Shopping for Baby featured the very lovely Miss Money Penny Skirt.

Multiplied - Oishi-m editorial

Meanwhile Multiplied Magazine featured the Grid Shorts and Be Marle Shortsleeve T-shirt.


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February Autumn/Winter sneak peek…

Oishi-m Petal Skirt and Stunner LS T-shirt

The first of our Autumn/Winter collections is about to hit our beloved stockists and our website later this month. Here’s a sneak peak of what’s coming. The launch also sees the first of our ‘Big’ bottoms that go up to size 5. To be first in the know when this collection launches subscribe to our mailing list here.

Oishi-m Fuse Ya Hoodie

Oishi-m Keep Keep On Skinny Big with Bon Jutler Duo LS T-shirt

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Oishi-m Team

fimiyobrooke-w500Fi, Brooke and Miyo

Oishi-m is growing and we thought this might be a great opporunity to introduce you to our team;

Fi - Fabric fiend, Design and Production

Fiona is the mastermind behind the Oishi-m (and Doo Doo Pickle), she’s the brains behind the design, sourcing our amazing fabrics and production. She has a house full of fabric and sketchbooks filled with ideas. Fi has two busy munchkins Mini man Occy and chief bigger kid size tester Mila to keep her busy.

Miyo - Smoke and Mirrors of Sales and Marketing

Miyo focuses on the smoke and mirrors of marketing, the brand, imagery, admin and our wholesale business.  Mumma to giant two year old Mali who features in a lot of our images and Jala the mini-est of our product testers.

Brooke - Websales, Markets and Events

Brooke Powell. She’s a super Mum to 2 year old super busy chubba, Asher. With an extensive background product managing, buying, sales in the surf industry she’s a strong addition to our brood. Brooke looks after our websales and markets/events.

Kidlets - Protect testing and Models

We can’t forget our product testing/model department too, they’re in charge of; fit, wearability, and giving our products a good shelacking whilst on occasions turning it on for our cameras when the stars align; they’re well fed, clean, not tired, sun’s out and willing to play dress-ups.

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Silly Season and Holidays…

Oishi-m Slink T and Schmooch Skirt

Hope the silly season is going well.

If you’d like to guarantee delivery of items prior to Christmas (for Australian delivery) make sure you get orders in before Monday the 19th of December.

We’ll be taking a break (just like our newest Oishi-m kidlet above) over the holiday period to hang out with our little families. Oishi-m will be closed from the 23rd of December and will resume back to normal operations on the 16th of January. Between New Years and the 16th of Jan we’ll be shipping orders on a limited basis.

Until next year, have a great and relaxing break. Can’t wait to show you guys what we have in stall for next year.

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Design Insights - Fi and her Fabrics…

Fabrics at the office

Some might call it a problem, we like to think of it as a passion. We (Fi) have fabrics coming out our ears, our liddle office seems to have fabric in every nook and cranny where it fits.

When dressing and designing for little munchkins we’re well aware that comfort of soft fabrics is super important. There’s nothing like having a sensitive toddler who refuses to wear a T-shirt because of that scratchy neck tag. Through the fabric selection of our soft jerseys, light weight soft denim , soft cotton tags and the super comfy tummy toastie, we try to make dressing up time as easy as it can be.

When our own children refuse to wear pyjama’s but prefer to wear jeans to bed instead, it’s a pretty nice compliment about comfort.

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Little One Baby Mention…

Little One Baby Bass T-shirt

Flicking through the latest issue of Little One Baby Magazine, we’re delighted to see both the Bass T-shirt and the Summer Jooce Skirt. Especially love the pic of the little boy in the Bass T, so cute!

Little One Baby Summer Jooce Skirt

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Babyology and The Circle…

What a big week it’s been. We’ve not only released our November collection but we’ve also had a wee little mention on the very lovely blog that is Babyology as well as Fi being featured in an interview about Mumpreneurs on The Circle.

Here’s a sneak peak of both these features…

Babyology November

We’re huge fans of Babyology and the beautiful things they feature so we were very chuffed to see a mention about our latest November collection on Tuesday.

The Circle

Fi was interviewed by Rachael Rollo from The Circle at our lovely stockist Hoochie Coochie in North Fitzroy about the juggling act of being a Mumpreneur. To check out the interview click here.

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New November product…

Oishi-m Toil Soil T-shirt and Hiya Short

As the warmer weather hits we’re releasing some summery pieces this month…

Oishi-m Toil Soil T and Schmooch Skirt

Toil Soil T and the Schmooch Skirt waddling through the sand…

Oishi-m Coi Coi Short Be  and Marle T-shirt

Coi Coi Short with the Be Marle T throwing rocks into the water…

Oishi-m Monkey T-shirt

Monkey T and Uni Short working it for the camera in the sand…

Oishi-m Uni Shorts

These pieces are available from our lovely stockists or at www.oishi-m.com for a limited time until sold out.

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November release sneak peak…

Oishi-m Monkey T-shirt & Soil Toil T-shirt

Here’s a little sneak peak from behind the scenes of our November release photoshoot…

Oishi-m Soil Toil T-shirt with sunnies

Straight out of a sunnies commercial…

Oishi-m Uni Short and Monkey T-shirt

Just working the sand…

Oishi-m Toil Soil T and Hiya ShortIf you’re happy put your hands up…

To be the first in the know when the new November pieces launch subscribe to our Oishi-m updates or check back in at www.oishi-m.com in mid November.

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