Looks Who’s Wearing Oishi-m……

NewIdea-w670Gorgeous master Oscar Judd is wearing the Haystack Short in this super lovely photo shoot with the ladies in his life, his brand new sister Billie and their mum Rebecca. How sweet!

Even better you can get your Haystack Short at Oishi-m online , and your munchkin can be a super cool style bandit like Oscar.


Winter 14 Video…

Winter 14 will be released at 10am this morning, this video was shot at our local beach in Torquay. Hope you like it!  Winter 14 will be available from our lovely Stockists, our www.oishi-m.com and our Torquay Store.

Nina’s baby is wearing OISHI-M!!!!

Offspring Nina Proudman Baby

Offspring Season 5 introduces Nina’s baby daughter and her Little Mini wears OISHI-M!!!!!

The Sneak Preview was shown on Channel Ten last and we’re stoked to see some Oishi-m featured as part of Nina Proudman Baby’s clothing wardrobe. We saw glimpses of the Racy Macy Shortsleeve T Shirt and Millions of Peaches Short on Nina’s baby in Offspring. Here’s a screen grab of Dr Clegg holding the little Proudman bundle. We can’t wait to see what else is to come as the season releases.

Here’s the link for the Offspring sneak peek here!


A New Year – Resolutions?

We have finished with 2013 and have gone head first into 2014.

At this is the time of year we all make New Years resolutions.  Have you made yours yet?

This year Doo Doo Pickle has made the resolution to travel more; maybe more sunshine, maybe the snow, exotic destinations? and embrace a healthy diet. Who would really know with that little munchkin, could end up eating pastries at the base of the Eiffel Tower or hiking to the top of Mount Everest!

Everyone here at Oishi-m HQ, in a nutshell, all have a resolution along the same line as each other and that is to have a healthy, prosperous year and to release some amazing new Oishi-m ranges! Opps… seems Doo Doo Pickle has already slipped!

What is your New Year’s resolution? Oishi-m‘s New Year’s resolution  is to have a wonderful year with awesome styles, fabulous fabrics and exceptional customer service!



More Editorial Love

More editorial love from the beautiful Papier Mache magazine! Its all very exciting when one of our items appears in print so you can just imagine our crazy jumps for joy when we spied not just a photo but a write up on our newest edition to the Oishi-m family, the Mujilatte Crew Jumper.

Appearing in the News Section of the stunning Papier Mache Magazine is  a wonderful little write up on a new favorite!  I hope you’ve already got your Crew Jumper? Check out our new range, Summer 13 at our online store and don’t forget our new Crew Jumpers, the Stella Crew Jumper and Chutchy Crew Jumper.

Done forget to follow our Pins, Tweets & Instagrams!!


Spring Editorial Loving…

MC30 As Seen In HRThe latest My Child Magazine has some nice little features of Oishi-m included in it… Here’s a few snippets from it.

We had the Right On T Shirt featured in the Fashion Shopping, Bali Break Short in the Fashion Compare and the Petal Pond Crew Jumper made the Fashion spread. Yey!

Right On T-shirt

Bali Break Short

Oishi-m Petal Pond Crew Jumper

My Child Magazine Excellence Awards 2013 – Runner Up

My Child Excellence AwardsMyChildwinner

Thanks to everyone who voted for us in the recent My Child Magazine Childrens Excellence Awards for 2013. We came runner-up in the Favourite Boutique Fashion Label Category. A big congratulations to Cheeky Little Sole for taking out the award and Hootkid for also coming runner-up. Yey!

Sale press…

Surf Coast Times Oishi-m Sale

Thanks to everyone who made it to our sale last weekend. It was a blast to meet everyone who visited. We even had the local paper the Surf Coast Times come down to check out all the commotion. The poor nanna’s who were a little overwhelmed when their little short-cut to the bank was overflowing with crazy Oishi-m customers.

My Child Excellence Awards 2013…

My Child Excellence Awards 2013

Right off the back of taking out the Kids Fashion Review – Best Australian Made Baby/Kids, We’ve been nominated for the My Child Excellence Awards for 2013 in the Favourite Boutique Fashion Label Category.

Entries close Midnight AEST on the 31st of July 2013 and we’d love if if you’d vote for us, click here to go to voting.

Yey for being recognised!!!

Kids Fashion Review Awards Winner!!!

Best Australian Made label

Ooorraay and many thanks to everyone who voted for us in the Kids Fashion Review Awards 2013.

We’re cuffed to have won the Best Australian Made Baby/Kids Label Category! Yeeew!

A big congrats also to Oishi-m retailers; Bubbalooz who was runner-up for the category of New Zealand Best Online Retailer of the Year and Where Did You Get That? who came runner-up for the Speciality Retailer of the Year Award. So many other cool labels and retailer would could mention here who won or came runner-up too. Congrats to all.

Local newspaper love for Oishi-m ……

Geelong Advertiser - All Sizes fit one

We’ve had a bit of love from The Geelong Addy (Advertiser for those not local) and the Surf Coast Times

Surf Coast Times - Oishi-m


Kids Fashion Review Nomination…

Sam Longsleeve T-shirt

We’re stoked to have been nominated in the Australian Made Category for this year’s Kids Fashion Review Awards!!!

A big high five also goes out to some of our retailers who have also been nominated;

  • Bubbalooz – New Zealand online retailer of the year
  • Shop for Tots – Australian online retailer of the year
  • Where Did You Get That? – Specialty retailer of the year

Be sure to get voting when it opens on the 3rd of June.

Shop for Kids love…


Yes it’s true… Shop 4 Kids hit news-stands today with a bit of Oishi-m love included within it’s fiercy contested pages. Our Freedom Longsleeve T-shirt (above) and Wonton Magic Chubba (below) from our coming Autumn 13 collection made it into the edition. Here’s also a pic of our latest ad for the coming release… (bottom)


We’ll be releasing these cute little pieces next week so be sure to either subscribe to our mailing list or like our Facebook page. Hooray!


A little local and national media love…

We love a little editorial. Here’s a combo of love from the lovely My Child Magazine featuring the Surge’n Shortsleeve T-shirt from earlier in the month…

My Child Magazine Oishi-m

Followed by an article which manages to fit in baby monster’s, doo doo pickles, warm fuzzies, and mention our many children from our army of mumma’s from our local rag Surf Coast Times

Surf Coast Times Oishi-m

To read it click on the image and a bigger version of it should appear.

Babyology Prizeapalooza Oishi-m giveaway…

Oishi-m Babyology Prizeapalooza August 2012

Babyology have a crazy few weeks where they give away an awesome prize each day. Yesterday was our turn with a $150 Oishi-m outfit up for grabs. To enter, you have to comment on their Oishi-m post with your perfect Oishi-m outfit for your little munchkin. Get cruising on our website to check out the range and make your selection before entries close on Midnight on the 20th of August 2012.

My Child Excellence Awards nomination…

My Child Excellence Awards

We’re delighted to have been nominated for the My Child Excellence Awards for 2012. Our limited edition signature skinny jeans have been shortlisted in the Best Baby Fashion Label category. As one of two Australian Made label’s in the category we’re pretty chuffed.

If you could spare a few moments and vote for us that would be awesome. Voting closes April 18th 2012.

More editorial love…

We’ve had some more editorial loving…

My Child Magazine Oishi-m

This week saw the release of the latest My Child Magazine featuring the beautifully outfitted Stunner L/S T-shirt.

The Daily Buzz Oishi-m Feb 12

The Daily Buzz also featured our latest collection of Wintery goodness.

Feb blog loving…

Babyology Feb 12

We’ve had a great few days with some super lovely blogs picking up a little feature on our coming Feburary 2012 collection including some love from Babyology, Kid Independent, Babybites and Beyond the Bump

Kid Independent Feb 12

Babybites Feb12


The February release is due to officially release next Monday the 27th of February. To be first in the know when it drops subscribe to our mailing list.

February 2012 Editorial…

We’ve had a little love in some beautiful magazines recently. Here’s a sneak peak of the editorial.

Shopping for Baby -  Oishi-m Miss Money Penny Skirt

Shopping for Baby featured the very lovely Miss Money Penny Skirt.

Multiplied - Oishi-m editorial

Meanwhile Multiplied Magazine featured the Grid Shorts and Be Marle Shortsleeve T-shirt.